Offaly woman announces company's new deal with Shamrock Rovers

TULLAMORE-based software and services provider Future Ticketing has announced a renewal of its partnership with Shamrock Rovers.

The multi-year deal between the industry leader in digital ticketing and the Republic of Ireland’s most successful football club extends a relationship which is already nearly a decade old.

The ticketing company said Shamrock Rovers FC’s commitment to continuous improvement inspired its original link-up with it.

Future Ticketing describes itself as a pioneer in the provision of online ticketing in Irish football. It supplies software to its clients which allows them to sell tickets through their own websites or apps.

Future Ticketing said it has supported Shamrock Rovers in achieving key data and ticketing objectives, from meeting the complex requirements of European football ticketing and facilitating the return to football in 2020, to enabling the planning for a new family-focused North Stand (pictured below by Sportsfile) at Tallaght Stadium, informed by a deep understanding of the club’s demographics.

Offaly woman Ann Marie Guinan is Future Ticketing's chief marketing officer and she recalled how the Dublin club first required a new, flexible ticketing system nine years ago which was capable of fulfilling a range of demands.

“We were delighted to work with Rovers to improve the fan experience, deliver quick and easy digital ticket sales and allow instant access to revenue. We have helped the club automate its workload and the development of the bespoke Shamrock Rovers Digital Ticket App was a real breakthrough in ensuring that the seamless digital transformation coincided with enhanced fan loyalty,” said Ms Guinan, speaking after Rovers had beaten Kosovo side Ballkani (pictured below by Sportsfile) to reach the UEFA Conference League play-offs.

“As befits the most decorated club in the League of Ireland, Shamrock Rovers is a regular participant in European competitions and we have been privileged to assist the Hoops hosting many prestigious fixtures,” she added.

“Shamrock Rovers were early adopters of another piece of game changing Future Ticketing technology, Dashboard Connect, which allows the club to host both home and away ticket sales, prioritising loyal fans and guaranteeing ticket holder visibility in a GDPR compliant manner.”

Commenting on the partnership renewal, the head of business operations at Shamrock Rovers, Ross Cullinane said Future Ticketing had been a key strategic partner for the club since 2016, supporting it through a period of sustained growth.

“From record attendances at Tallaght Stadium to major European fixtures, Future Ticketing’s technology has allowed us to scale seamlessly while delivering a smooth, high-quality experience for our supporters.”

Mr Cullinane spoke about the importance of Future Ticketing's emphasis on API (Application Programming Interface, the language used by different software applications to speak to each other) and CRM (Customer Relationship Management).

“Their API-first, cloud-native platform gives us full control and the ability to integrate ticketing with every part of our digital infrastructure — including access control, CRM, retail, and real-time communications. That flexibility has enabled us to streamline operations, improve decision-making, and enhance how we engage with fans,” he said.

“Future Ticketing continues to innovate and adapt, delivering practical solutions that meet the demands of a modern football club. Their team is responsive, their technology is reliable, and their roadmap continues to evolve with us.

“As an Irish company with a global presence in sport, Future Ticketing understands the needs of Irish football while also bringing international best practice to our league. They remain a key partner in helping us keep raising the bar — both on and off the pitch.”

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Future Ticketing said its solutions empower football clubs and sporting organisations to take complete control of their ticketing operations.

The company said it has over 5,000 active users across 14 time zones and eight languages around the world.

It is headquartered in Tullamore but also has offices in Manchester and Edinburgh and says it is the leading ticketing solutions provider for clubs in the League of Ireland, the Northern Ireland Football League, and the Scottish Premiership and Championship.

Future Ticketing has many local partners, including the Tullamore Show, Ireland's biggest one-day event of its kind.

The National Ploughing Association, which next month will host its three-day annual national championships and trade show at Screggan, Tullamore also uses Future Ticketing.