Gas campaign targeting rural homeowners

CALOR, Ireland’s leading supplier of Liquefied Petroleum Gas, has launched a new campaign aimed at encouraging rural homeowners in Offaly to switch to LPG.

The campaign promotes the advantages the company says that LPG has in rural areas, including innovative new solutions like Calor’s new underground LPG tank which can be installed out of sight.

Research undertaken by the Sustainable Energy Authority of Ireland, shows that LPG generates 58% less CO2 than electricity (per kilowatt hour), 33% less CO2 than coal and 11% less CO2 than oil, making it a cleaner, more sustainable energy solution for use in rural communities.

“Following research undertaken by Calor, we found that our customers spoke of us in terms of the expertise of our people and the cleaner, energy efficient LPG solutions that we provide. So people and solutions is the theme of the new switching campaign. The ‘Now You Can’ campaign is a major shift in marketing focus for Calor,” says Calor’s Marketing Manager, Oliver Kenny.

The campaign consists of a redesign of the Calor brand coupled with an integrated national TV, radio, press, online, social media and public relations campaign.

The new TV advert features ‘Eddie’, a Calor delivery driver ‘out on the road’ bringing a new heating solution to a rural householder. It aims to inform rural householders that they can have gas delivered to a tank in their garden and this tank can even be installed underground.

Calor plans to bring the new campaign to the rural community across Ireland in 2011 with an extensive programme of events that includes the Tullamore Show and the National Ploughing Championships.

Calor has been delivering efficient, cost effective energy solutions to the rural community since 1936. The new campaign, which has a value in excess of €1,500,000 has been airing across all media from January 26.

More information about LPG in rural areas can be found at Calor’s website www.calorgas.ie .