Lidl customers in Offaly raise big sum for youth mental health charity

Trolley Dash winner Bridget Clear who represented her mother Mary Clear who grabbed more than €390 worth of goodies. Also in photograph is Deirdre Little.

Lidl Ireland’s annual festive fundraiser, Christmas Trolley Dash has raised more than €300,000 in support of their charity partner Jigsaw, the National Centre for Youth Mental Health. Now in its tenth year, the fundraising initiative received phenomenal widespread support from generous customers across Lidl’s 179 stores nationwide, with Lidl customers in County Offaly raising more than €7,000 for Jigsaw.

Winning customers of the Trolley Dash fundraiser have been dashing through the aisles of their local stores for the chance to bag their Christmas shopping and fill a trolley load of groceries and festive treats, just in time for Christmas.

For two weeks in November, Trolley Dash tickets are sold in Lidl stores across Ireland for just €1 each, offering customers the chance to win a supermarket sweep style dash around their local nearest Lidl store.  

This year, ticket sales were donated to Lidl’s charity partner, Jigsaw, whose mission is to support youth mental health in Ireland. Jigsaw provides vital support to more than 250,000 young people and their families in schools, communities, workplaces and clubs across Ireland. Since its launch in 2014, Lidl’s Trolley Dash has raised more than €2 million for local Irish charities and given away trolley loads of Christmas groceries to thousands of lucky winners.

Speaking about the success of this year’s Trolley Dash, Eimear O’Sullivan, Corporate Affairs Director, Lidl Ireland and Northern Ireland said: “Thanks to the continued support of our fantastic shoppers and employees across Ireland, we are delighted to have raised just over €312,000 for our charity partner Jigsaw through Trolley Dash this festive season. We are extremely proud to partner with Jigsaw, who support young adults in Ireland with expert mental health advice and support, and this festive fundraiser is undoubtedly the highlight event in the calendar every year. Everyone at Lidl Ireland is overwhelmed by the generosity from our customers, especially in these challenging times, who are contributing to such an important cause that will have a real impact on future generations. Congratulations to all the lucky winners across our 179 stores in Ireland and we wish you the best of luck in your Trolley Dash.”

On receipt of the charity donation, Mike Mansfield, Director of Communications and Fundraising, Jigsaw the National Centre for Youth Mental Health said:“We would like to thank Lidl Ireland and its customers for their unwavering support and this substantial Trolley Dash donation. Since our partnership in 2018, working with Lidl Ireland has been pivotal in reshaping Ireland’s approach to young people’s mental health. As we continue to see rising demands for our services each year, it is so important that young people across Ireland know that we stand by them, and the continued support from Lidl Ireland makes that possible.”

For more information about Lidl’s Trolley Dash initiative, please visit lidl.ie/trolleydash