It's the debate we need to settle now before JYSK opens more stores around Ireland. The pronunciation of Lidl differs per county to this day because we didn't sort it out!
Danish IKEA rival JYSK opened the doors of its first Irish store in Naas this week to great aplomb with customer eagerly queuing up overnight to get their hands on a bargain.
The store is popular, that's for sure, but one thing causing confusion is the name itself. Is it JYSK like risk? Is it JYSK like risk with a silent 'j'?
Well, the answer is it's neither as the video above proves. The name of the store is pronounced 'Yusk' where the 'j' is silent. Play the video at the top of this article to hear it pronounced properly.
Subscribe or register today to discover more from DonegalLive.ie
Buy the e-paper of the Donegal Democrat, Donegal People's Press, Donegal Post and Inish Times here for instant access to Donegal's premier news titles.
Keep up with the latest news from Donegal with our daily newsletter featuring the most important stories of the day delivered to your inbox every evening at 5pm.