Ireland's first 'Know Heart Failure Now' Tractor Football at the Ploughing
Ireland’s favourite sport commentators will take on a new challenge today at the National Ploughing Championships; Heart Failure Tractor Football. A first of its kind for the farming community, and the broadcasters, Marty Morrissey will battle it out on the tractor pitch for the Ploughing Live Show, all in aid of Heart Failure Awareness.
Marty will be joined by broadcasting legend Michael O’Muircheartaigh, and sporting hero Michael Duignan, who will commentate on the rival three-a-side tractors each day for the enjoyment of spectators. This unique event will see WR Shaw New Holland tractors ‘kicking’ the massive seven foot football through the posts to score for their county side, Laois versus Offaly.
The tournament has been launched to highlight the ‘Know Heart Failure Now’ campaign, supported by the Heart Failure Patient Alliance and Novartis Ireland Ltd., and aims to encourage the farming community to take better care of their hearts. Visitors to the ‘Know Heart Failure Now’ information stand will have the opportunity to speak to healthcare professionals about the symptoms and risk factors of Heart Failure. Free tests for those considered at risk of Heart Failure will also be provided at the stand.
Professor Ken McDonald, Consultant Cardiologist and National Clinical Lead for Heart Failure said, “Heart Failure occurs when the heart is weakened and can’t pump enough blood around the body, it is very common but often misunderstood and under-diagnosed. This campaign aims to encourage discussion of the signs and symptoms, particularly among the farming community, and to show that our heart health needs to be prioritised.”
Heart Failure is a serious but manageable condition that affects approximately 90,000 people in Ireland, with up to one in five people at risk of developing Heart Failure at some point during their lifetime.1,2,3 One in three people in Ireland mistake Heart Failure symptoms for signs of aging, and one in four wait a week or more to seek medical advice when experiencing these serious symptoms.4
Loretto Callaghan, Managing Director, Novartis Ireland Ltd., “We all know how demanding life can be, especially for those working in the farming industry who often put their work – and tractors – ahead of their own health. We are excited about the first Heart Failure Tractor Football Tournament and hope this makes everyone at the Ploughing think about their own heart and visit the Know Heart Failure Now stand for advice on looking after their heart health.”
Everyone attending the National Ploughing Championships can get involved in the Know Heart Failure Now campaign. Here's how:
· Come to what promises to be one of the biggest and most exciting events at this year’s Ploughing Championships, the Laois V’s OffalyHeart Failure Tractor Football Tournament and see representatives from both counties fighting it out to win the coveted cup (for times see notes below)
· Visit us at the Know Heart Failure Now stand in the Health and Wellness tent to get more information on Heart Failure and free tests for people who may be at risk of Heart Failure
· Support the Know Heart Failure Now campaign by taking selfies at the events and share it on social media #heartfailure. An iPad can also be won at the stand by taking part in the Know Heart Failure Now competition.
For more information visit the Know Heart Failure Now stand in the Health and Wellness tent at the National Ploughing Championships, Tullamore, Co. Offaly from 20th – 22nd September 2016 or go to www.heartbeat-trust.ie / www.croi.ie.
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