Helly Hansen chosen as the new ski apparel partner for Ski Team Sweden Alpine

Helly Hansen, the leading provider of apparel for ski professionals around the world, is selected as the new ski apparel supplier for the Ski Team Sweden Alpine.

Alpine Director at Ski Team Sweden Alpine, Tommy Winter, says, “The ability and experience to develop innovative, professional level ski apparel were key factors in our selection of a new apparel supplier, and Helly Hansen fulfills all the important criteria. Partnering with Helly Hansen will provide necessary support as we train and work to improve on the slopes.  We are confident the equipment from Helly Hansen will help us push the limits of alpine racing.

"They have proven their expertise in delivering everything from racing gear to the protective gear we’ll use while training in extreme weather conditions. After 29 years with the same ski apparel supplier, we are excited to make this change and team up with the Norwegian brand”, adds Winter.

Paul Stoneham, CEO Helly Hansen, comments, “We are honoured to be partnering with Ski Team Sweden Alpine and support the athletes to push their performance boundaries. Skiing is at the core of Helly Hansen’s DNA. As the leading apparel brand for ski professionals, we are dedicated to the development of high performance apparel that gives ski athletes every advantage possible. We look forward to building a long term partnership.”

The agreement starts in the 2016/17 season and comes into full effect by 2018/2019.

For more information about Helly Hansen, please visit: www.hellyhansen.com.