'From seed to success': Tullamore Show & FBD National Livestock Show renew five year sponsorship deal

THE organisers of Tullamore Show & FBD National Livestock Show are delighted to announce and celebrate the continuation of their sponsorship partnership, one that has been renewed with confidence, strengthened by progress and defined by shared success.

Tullamore Show & FBD National Livestock Show partnership strives as they share common values. “Farmers are our backbone, Livestock is our passion and success is our future.”

FBD Insurance became proud partners in introducing the “Speakers Corner” in the newly established Sustainable Livestock Village, allowing a platform for farming discussions on sustainable practices and practical solutions, with specific focus on generation renewal and succession planning.

Celebrating its 35th year, the show is scheduled this year for August 9 at the Butterfield Estate on the outskirts of Tullamore.

Situated on 250 acres of show grounds with a competition’s prize fund of €180,000, this years’ show promises to break the phenomenal records achieved in 2025 where over 800 trade stands and 65,000 people attended Ireland’s Premier Show.

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John Keena, Tullamore Show Chairman, commented: “We are thrilled to have FBD continue their title sponsorship of the National Livestock Show where the quality of Livestock reflects the very best in Europe. Our unique partnership has allowed Tullamore Show to evolve with backing and support of FBD. Tullamore Show depends on the loyalty of all sponsors, and for this we are very grateful”

John Cahalan, Chief Commercial Officer at FBD, said: “Farming is at the heart of FBD, and our continued partnership with the Tullamore Show reflects our long-standing commitment to farming families and rural communities. The Tullamore Show is a highlight of our own calendar each year and a great opportunity to meet and engage with our customers, while supporting an event that champions excellence in livestock, innovation and sustainability.”

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Despite the current animal disease challenges and the import related market disturbances, Agriculture will continue to perform, well despite the many challenges farmers face. The show is a special place for the farming community, visitors, children, young & old gather to enjoy the country air and the very best of Irish agriculture and culture.

Trade Stands are now open and applications close May 1. Tickets are on sale now and are available at www.tullamoreshow.com For further details please contact the Show Headquarters on (057) 9352141.

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