Eagle-eyed TV viewers will have already noticed Offaly man Oisin Murphy in Lifestyle Sports' brand new ad campaign, Trainer Central.
Birr man Oisin shot to fame last year when he was featured in Vogue Paris, a magazine with millions of readers. Oisin and his fellow model brother Ronan went on to feature in multiple media interviews, including on RTE's Ray D'Arcy Show.
Oisin caused a stir at the time as a hurler with Birr, a practice he has vowed to continue, while he also revealed on Ray D'Arcy that he still "does a bit of welding on the side."
Having been signed to the same modelling agency as Kendall Jenner, Oisin's career is on the rise. He has already worked on campaigns for online retail giants Asos and Lifestyle Sports.
In the latest Lifestyle Sports ad, Oisin is seen modelling their latest trainer range. He is also the star of their online advertising campaigns, appearing on websites all over the world.
You can watch the TV advert at the top of this article.