30 Jun 2022

Pedigree Adoption Drive kicks off for its 6th year

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Recent statistics released by the Department of Environment, Community and Local Government have shown that there has been a steady increase in the number of dog adoptions since the Pedigree Adoption Drive first launched six years ago, however the statistics also show that on average there are 30 dogs abandoned in Ireland each day – highlighting a major need to help support dog shelters and charities across the country who are under increasing strain to continue their crucial work.

To drive awareness around animal welfare and to encourage more adoptions Pedigree has enlisted the support of TV Presenter Grainne Seoige and Former Boxing World Champion Bernard Dunne, both of whom are proud dog owners.

Since its introduction six years ago the Pedigree Adoption Drive has gone from strength to strength, helping to raise awareness of animal welfare and in particular highlighting the plight of the thousands of dogs every year who need new loving homes. The drive encourages Irish dog lovers to consider adopting one of the beautiful dogs waiting in their local shelter or welfare organisation. Not only will adopters be helping solve a very real problem which is evident across Ireland but they will also be welcoming a wonderful companion into their lives.

Dog lovers across the country will also be able to show their support by becoming a fan of the Pedigree Ireland Facebook page, For every new fan, Pedigree will donate a bowl of dog food to a re-homing centre.

In addition this year Pedigree has teamed up with Like Charity and the ISPCA to encourage additional donations via text. Dog lovers across the country can now show their support by texting DOG to 50300 to donate €2 with 100% of the donation going to the ISPCA.

To find out more on dog adoption, from how the adoption process works, from training to everyday care, visit

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