Offaly ticketing company in new partnership with Athlone Town

Athlone Town Stadiumplaceholder image
Athlone Town Stadium

Club says deal is step in plan to bring Athlone back to top

TULLAMORE-based company Future Ticketing has announced a partnership with Athlone Town FC.

Future Ticketing is the leading digital ticketing provider for football clubs in Ireland and it said it is privileged to have an illustrious name like Athlone Town AFC joining its expanding portfolio.

Future Ticketing said it is delighted to be able to bring its state-of-the-art ticketing software to such a progressive club and is looking forward to Athlone Town AFC and its supporters reaping the benefits of the new system.

The efficiency of online and offline ticket sales will smooth the ticketing purchase path for fans and greatly ease match day management of attendances at the Athlone Town Stadium, said the company.

Future Ticketing said it is especially pleased the partnership announcement has coincided with the Athlone Town AFC women's team winning the FAI Cup for the first time.

Future Ticketing CEO, Liam Holton, said: “At Future Ticketing we pride ourselves on being at the cutting edge of ticketing software technology, so we are very excited to partner with Athlone, a club which has just demonstrated the breadth of its ambition with this women's FAI Cup victory.”

Mr Holton added: “As a company based in the midlands, we are well aware of Athlone Town's heritage and exceptional progress in the last year. We are delighted to welcome Athlone ahead of the new season, mindful that 2024 will be the centenary of the club winning the Free State Cup and 2025 will be the 50th anniversary of the memorable draw with AC Milan in the UEFA Cup.”

Famously, Tullamore man John Minnock saw his penalty saved by the Milan goalkeeper in the scoreless draw at Athlone's old St Mel's Park ground in 1975.

Also, Future Ticketing pointed to its close links with Athlone by stating that a number of Technological University of the Shannon alumni work for the company.

David Dully, Secretary of Athlone Town AFC said: “We have seen the benefits that Future Ticketing have brought to other clubs in the league and partnering with them is another step in the plan to bring the club back to the top table of Irish football. They have been critical to the growth of attendance in the League of Ireland in recent years, we are an ambitious club and partnering with Future Ticketing is another step on our journey.”

The partnership with Future Ticketing will provide Athlone Town with immediate access to ticketing revenues and will boost season ticket sales in advance of the 2024 SSE Airtricity First Division.

Future Ticketing's bespoke Digital Ticketing App greatly eases online booking and match day entry for fans and has been embraced with enthusiasm by clubs across Ireland and the UK.

The 2023 League of Ireland season has seen attendance records being broken yet again and Future Ticketing is pleased to have been at the heart of this progress.

The addition of Athlone Town to the Future Ticketing family follows on from a renewal of the company's partnership with this year's men's FAI Cup winners, St Patrick's Athletic.

Established by Liam Holton and Mark Cotter in 2015, Future Ticketing is a global provider of cloud ticketing and sales enabling software.

Its digital solutions have been adopted across multiple leisure sectors including Gaelic games, horse racing, football, rugby, cricket and other sports, major outdoor shows, including the Tullamore Show and National Ploughing, tourist attractions and the live entertainment market.

It is the leading ticketing provider for SSE Airtricity League clubs and has a growing portfolio of clubs across the UK.

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