The name might be new but Finór Finance continues its commitment to Irish Businesses and Farmers
Finór Finance, formerly known as SME Finance & Leasing Solutions, has been supporting businesses and farmers across Ireland since 2013
For Irish businesses and farmers, access to finance is about far more than securing funding. It is about having the confidence to invest in new opportunities, acquire essential equipment, improve productivity, and support long-term growth.
Whether it is a farmer upgrading machinery, a construction company expanding its fleet, or a professional practice managing cashflow requirements, access to flexible and responsive finance can play a vital role in achieving business objectives.
As the needs of Irish enterprises continue to evolve, many business owners seek finance providers that understand the realities of operating in today’s marketplace.
Traditional lending channels can often be perceived as complex, time-consuming, and less responsive to the unique requirements of SMEs and agricultural businesses. Increasingly, organisations are turning to specialist non-bank lenders that can offer tailored solutions and a more personalised approach.
Finór Finance, formerly known as SME Finance & Leasing Solutions, has been supporting businesses and farmers across Ireland since 2013.
During that time, the company has established itself as a trusted Asset Finance provider helping customers access funding facilities of up to €500,000, via Hire Purchase and Leasing products, to acquire the assets required to grow and operate successfully.
Serving sectors including agriculture, construction, transport, and professional services, the company has built a formidable reputation for delivering flexible finance solutions and exceptional customer service.
As part of its ongoing strategic development, the company recently unveiled its new brand identity as Finór Finance.
The rebrand represents an important milestone in the evolution of the business and reflects both its growth over the past decade and its ambitions for the future.
Commenting on the rebrand, CEO Declan Roche said:
“Following more than a decade of supporting businesses across Ireland, our rebrand from SME Finance & Leasing Solutions to Finór Finance marks an important milestone in the evolution of our business and reflects our vision for the future.
“While our original name accurately described our initial focus, the scale and scope of our business has expanded significantly over the years.
“We have evolved into a trusted Asset Finance partner serving a diverse range of sectors, and our new brand more accurately reflects the breadth of our expertise and the comprehensive finance solutions we provide.”
The introduction of the Finór Finance brand is designed to strengthen the company’s market presence and provide a more distinctive and recognisable identity.
In an increasingly competitive financial services landscape, a strong brand plays a critical role in building trust, enhancing visibility, and demonstrating a clear commitment to customers and partners.
Importantly, while the company’s name has changed, its ownership, leadership, core values, and customer-focused approach remain the same.
Headquartered in Callan, Co. Kilkenny, Finór Finance continues to operate as an independently owned Irish business dedicated to supporting SMEs, farmers, and agri-businesses nationwide.
Roche added:
“While our name has changed, our purpose remains unchanged. We remain committed to providing tailored, accessible, and reliable Asset Finance solutions that enable businesses and farmers to invest with confidence and achieve their growth ambitions.
“Supporting enterprise across Ireland has always been at the heart of what we do, and that commitment will continue to define Finór Finance for many years to come.”
With a refreshed identity and a continued focus on delivering flexible finance solutions, Finór Finance is well positioned to support the next generation of Irish business and agricultural growth.