CREATIVITY, enthusiasm and ingenuity were in the air in Croke Park last Saturday as finalists of the Green Dragon Innovation Challenge battled it out for the top prize of a development fund worth €8,000.
With over 60 students competing for the title of Green Dragon Innovation Challenge National Winner, these budding innovators were all out to impress the four strong panel of judges which included the 2010 TV3 Apprentice Winner, Michelle Massey, Glenisk Financial Controller, Gerard Cleary.
A total of €15,000 in prizes was awarded at the event and the students from Banagher College made sure that they enjoyed the spoils by impressing the judges with their unique selling ideas for their idea for their ‘Push and Feed’ device which is a small implement for tractors to help push in the silage that cattle flick out when eating. They left Croke Park €500 richer by scooping the Creative Selling prize.
Now in its second year, the Green Dragon Innovation Challenge is an Agri Aware initiative supported by Bord Bia and AIB Bank. It gives students the opportunity to bring their innovative idea for a new product or service for the food, farming and environmental sectors from concept stage through to development of business and marketing plans. On Saturday, the students made their very own business pitch to the judges, in front of a live audience.
Commenting on the success of the National Final, Agri Aware Chairman Bernard Donohue remarked, “It’s days like this that show the amazing strength, and huge potential of the agri-food and environmental sectors in the country and our congratulations go out to all the prize winners.”
Teresa Brophy, Manager Ireland Market, Bord Bia commented “the range and standard of Quality Assured food ideas at the National Final was fantastic. From taking part in the challenge these students have learnt how the Bord Bia Quality Mark is a reassurance of high quality standards and traceability and the importance of choosing food with the Mark when shopping.”
Speaking at the final, John Farrell, Agri Propositions, AIB Bank said, “the creativity and entrepreneurship of these students is remarkable. I would like to commend all the finalists on the quality and innovation of their entries. I wish the overall winners of Green Dragon, Oceana Boost every success in progressing their smoothie drinks.”