Tullamore DEW now sponsoring high profile NBA team
Tullamore DEW whiskey is spreading its wings far and wide. The company's latest venture was spotted by NBA (National BasketBall) fans in a game which took place this morning Friday November 18, Irish time.
NBA is the US organisation responsible for professional basketball. Tullamore DEW sponsored the opening tip off competitive NBA meeting between the Brooklyn Nets and the Portland Trailblazers. The basketball game was held in Portland, Oregon. The Nets would go on to win what was a tight affair, 109 to 107.
The commentator announced at the start that the game is sponsored by Tullamore DEW.
The locally distilled whiskey is on shelves all over the world, carrying not just the brand but also the name of Tullamore around the globe.
Tullamore DEW has embarked on a campaign to be rolled out globally which heroes the town of Tullamore and its people. ''It's also live in the US and over the next year the campaign will launch across the rest of the markets,'' said a spokesperson for William Grant and Sons who own the distillery in Tullamore.
Just recently a number of local people got parts filming an advertisement for the whiskey with some well known town's people taking part.
Visitors to the distillery and visitor centre at Clonminch in Tullamore come from the USA and Canada followed by Ireland and Germany.
The brand's biggest markets by volume are US, Poland, Czech Republic, Germany and Sweden