08 Aug 2022

Offaly people asked to 'Paint it Pink' for Irish Cancer Society

Paint it Pink

Model Roz Purcell launches "Paint it Pink" campaign for the Irish Cancer Society.

As the number of breast cancer cases increases by 33% model Roz Purcell is calling on members of the public in Offaly to ‘Paint it Pink’ this October as she launches the Irish Cancer Society’s campaign to support people affected by breast cancer in Ireland.

‘Paint it Pink’ calls on members of the public to host a pink coffee morning or event this October and fight back against breast cancer by raising funds to support the Society’s vital research, advocacy and services for those affected by breast cancer.

Every year in Ireland over 2,800 women are diagnosed with breast cancer. That figure is rising annually and according to statistics by the National Cancer Registry of Ireland there has been a 33% increase in the number of cases diagnosed over a ten year period.

However, 85% of women are surviving breast cancer, thanks to cancer research which is improving detection and treatments. The Irish Cancer Society has invested €7.5m in a five year study focused on breast cancer research.

Speaking at the launch, model and former Miss Universe Ireland Roz Purcell said, “Every family has been touched by cancer, and for women, breast cancer is one of the most common types of cancer. This October we can help support all those on their breast cancer journey by Painting it Pink – host a coffee morning or pink event and play your part.”

Members of the public can help fund vital cancer research and support services for those affected by cancer, such as Night Nursing and the Society’s Freephone Cancer Nurseline, by Painting it Pink this October. Visit or call 1850 60 60 60 for fundraising ideas and information on breast cancer.

CEO of the Irish Cancer Society John McCormack said, “We can’t continue our work in the fight against breast cancer without raising significant funds, so we hope men and women across the country will get behind the campaign and Paint it Pink with us! It is through campaigns such as Paint it Pink that we can continue to fund and support exciting new research and support services for those affected by breast cancer.”



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