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15 Sept 2025
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15 Sept 2025
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VISITORS to the Road Safety Stand at the Ploughing will be able to experience the Roll Over simulator – a powerful demonstration of the life-saving importance of wearing a seatbelt.
The Roll Over provides strong visual and physical content opportunities for media.
It spins and inverts to show how occupants are ejected or thrown around in a crash, highlighting how properly fastened seatbelts keep people inside the vehicle, saving lives.
Alongside the Roll Over, the RSA will showcase a number of other interactive activations including:
FlineBox – a self-service breathalyser powered by Dräger sensor technology that provides real-time feedback on alcohol levels.
Virtual Reality activation – offering an immersive road safety perspective.
Seatbelt Sheriff – a popular campaign character engaging younger visitors with fun and educational activities.
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