Calling all bakers! Ploughing in Offaly to host major brown bread competition

DETAILS of this year’s National Brown Bread Baking Competition, sponsored by Euronics in association with the National Ploughing Association (NPA) and the Irish Countrywomen’s Association (ICA) were announced recently at the Home of Innovation in Dublin.

Eight finalists will take to the stage to bake their brown breads in the National Ploughing Championships Brown Bread Baking tent on September 16th and 17th with the winner crowned on the 18th September.

Everyone believes that theirbrown bread is the best...often with a special ingredient – whether its honey or seeds or a drop of stout! The winning brown bread baker will walk away with a cash prize of €5,000 plus a NEFF Slide & Hide oven with three finalists on the 18th winning a €500 Euronics gift card and all other finalists will be given a €250 Euronics gift card and a Neff hamper.

Daragh Lynch, CEO Euronics Ireland said at thelaunch at the Home of Innovation in Ballymount “We are delighted to be back for a second year sponsoring this very special competition. Ovens of all shapes and sizes bake brown bread every day across Ireland and we look forward to tasting all the entries. Last year we were blown away by how many brown bread bakers entered their breads – dropping them at various Euronics stores”.

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Two semi-finals of four bakers will take place on 16th and 17th September at the National Ploughing Championships with the final four bakers taking to the baking stage on September 18th at noon.

NPA Managing Director Anna May McHugh said “We are delighted to welcome back Euronics to the National Ploughing Championships. The first National Brown Bread baking competition took place at ‘Ploughing’ in 1954 and it is wonderful to see that the competition is still as popular now as it was then”.

Mary D’Arcy, ICA National President added “Our members always enjoy taking part in the National Brown Bread Baking competition to find the best Brown Bread in Ireland and I am sure this year will be no different!”.

Rose Egan, last year’s winner said of her experience “It was a wonderful few days and to hear my name called out was just such a thrill. I couldn’t wait to get the NEFF Hide & Slide oven into my kitchen!!!”

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