Offaly new car market is second strongest in the country
New figures from the Society of the Irish Motor Industry (SIMI) reveal that new car sales have rallied in Offaly over the last 12 months.
The figures were revealed a month after the push for 182 registrations across the country. 1,424 182 registered cars were sold in Offaly throughout July this year, compared to the 1,440 172 registered cars sold in July last year, a 1.11% fall off.
That shows that the drop in sales in Offaly was far less than the national average of 2.75% for the same month, year on year. Only Louth (0.2%) had a smaller drop in new car sales than Offaly in July, showing signs that the market is steadying in the county.
Car sales figures nationally for the month of July show that 182 registrations are down 2.75%. 26,944 182 cars changed hands in July this year, compared to 27,707 last year.
Light Commercials are currently up 12.4% (4,433) compared to July last year (3,944), while Heavy Goods Vehicle registrations were also up 23.28% (376) in comparison to July 2017 (305).
The report highlights that while Ireland’s economic indicators continue to evolve in a positive manner, pointing towards an expanding economy, as consumer spending continues to improve at a steady rate, the depreciation in the value of sterling since the end of 2015 has made life more difficult for the Irish motor trade, with new car sales been displaced by used imports from the UK.
Used car imports have increased by 11.7% year to date, aided by the weakness in sterling, as the Motor Industry continues to experience significant uncertainty, with monthly declines in new car registrations figures, reflecting the substantial impact of Brexit.
Other noticeable trends within the market place show that the average price of a new car in June 2018 was 1.9% lower than a year earlier, while car buyers are paying 4.1% more for higher specifications cars. The recent move away from diesel towards petrol has result in the average C02 emissions from new car sales seeing a slight increase.
While average motor insurance costs in the year to June declining 11.5%, and motor insurance costs are down 20.7% since July 2016. Fuel prices have seen an increase with Petrol prices up 9.7%, Diesel prices up 12.2% on June 2017.
Looking ahead to the remainder of 2018 Jim Power, Economist and author of the SIMI Report said: “The economic fundamentals that underpin new car registrations look set to remain positive but continued strong growth in used imports will continue to undermine new car sales. For 2018, the used import market is projected to grow by around 12% to reach 104,660. New car registrations in 2018 are forecast at around 125,000, which would represent a decline of 4.8% on the 2017 outturn."
Alan Nolan, Director General, SIMI commented: “The 182 sales period has been a good month with new car registrations only slightly down on the same period last year, while registrations in the commercial sector in particular are showing positive signs of growth, with businesses investing in the renewal of their fleets. Electric vehicle registrations have seen a marked increased despite currently only holding small percentage of the marketplace and will continue to grow over the coming years."
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