Seven Centra stores in Offaly have helped raise over €700,000 for the Irish Cancer Society’s Action Breast Cancer programme. Centra smashed its original target of €400,000 with a campaign that saw communities in Offaly and nationwide pounding the pavements, donning pink vests and ‘painting it pink’ for a disease that affects over 2,800 women in Ireland every year.
Along with over 190 stores nationwide, Offaly Centra retailers joined forces to rally their local town and villages to come together for the ‘Let’s Walk’ initiative raising over €215,000 in total. Over 9,800 participants collectively walked through villages, towns and cities around Ireland to help drive awareness of breast cancer and raise badly needed funds. In Offaly alone the walks raised over €14,000 and over 380 participants took to the streets.
As well as the walks, Centra sold nearly 44,000 of their limited edition pink reflective vest and 1,100 of their special rose gift box raising an additional €74,200. The pink hi-vis vest, which sold out nationwide, made sure that you were both stylish and protected during the dark winter mornings and evenings, perfect for walkers, runners and cyclists.
Money raised by Centra has gone directly to the Irish Cancer Society’s Action Breast Cancer programme. The Society is Ireland’s leading provider of breast cancer information and support, reaching over 25,000 women concerned about breast cancer and breast health every year. The Society strives to ensure that everyone affected by breast cancer has the support they need, when they need it.
The remaining funds (€445,800) were raised through the Irish Cancer Society’s ‘Paint it Pink’ campaign, which Centra kindly supports; where people were encouraged to turn something pink for the charity, whether it was your nails, hair, car or dog! Money was also generated in Centra stores through collection units (€17,100).
This is the fifth year that Centra has supported the Irish Cancer Society’s Action Breast Cancer programme, with the campaign having raised over €2 million to date.
Commenting on the success of Centra’s ‘Let’s Walk!’ initiative, Martin Kelleher, Managing Director of Centra, said, “Each year our Centra campaign for the Irish Cancer Society’s Action Breast Cancer programme goes from strength to strength and most importantly the money raised continues to increase. We are extremely grateful to all our customers in local communities throughout the country who continue to show their support year on year whether it be through the walks or purchasing our pink product. Without the support of our customers and the efforts made by our Centra retailers the campaign would not be as successful as it is today.”
Commenting on the funds announcement John McCormack, Chief Executive Officer of the Irish Cancer Society, said “Centra have been supporting the Society for the last five years and we sincerely appreciate the work of all the Centra stores and employees across Ireland. Each year they sell pink products, organise the pink walks and help to raise awareness of breast cancer in their communities. Breast cancer is one of the most common cancers in women in Ireland and we would not be able to provide the free nationwide support services that we do without the considerable support that Centra offer us.”
Anyone concerned about breast cancer or breast health should call the Irish Cancer Society’s National Cancer Helpline on Freefone 1800 200 700.