THEY say every cloud has a silver lining and for businesses in Tullamore this turned out to be true.
Traders in the town recorded good trade in the lead up to Christmas with shoppers unwilling to brave the elements and travel to get their festive fare.
President of Tullamore Chamber of Commerce Tony McCormack said what started out slow, turned into a good Christmas for chamber members.
"The last week before Christmas was very good. Traders were happy with this Christmas," he said.
Remarkably, he added, business was on a par with Christmas of 2009. "The rest of the year was down on 2009 so this was excellent news," he said.
Tullamore Town Council's free parking initiative also proved popular with shoppers, with large numbers using the facilities in the run up to Christmas.
Meanwhile although Vintners recorded a drop off in the weeks leading up to Christmas, once the thaw came, people came out.
"Overall it was pretty ok," said Chairman of Tullamore Vintners Paul Bell.
"The start of the month was affected by the weather but the week between Christmas and New Year's was very busy," he said.
"It's nice to see so many people going out instead of drinking at home," he added.