28 Nov 2021

Lidl has donated over 3,000 meals to Offaly charities

The German retailer welcomes the FoodCloud initiative

Lidl has donated over 3,000 meals to Offaly charities

Lidl has donated over 3,000 meals to Offaly charities

Lidl Ireland, along with the Minister for Communications, Climate Action and Environment Denis Naughten, has signed the Food Waste Forum Charter as part of the Retail Action Group for Food Waste. This charter sees Lidl commit to reduce food waste through the redistribution of surplus food, which has benefited Offaly charities.

In line with the launch of the forum, Lidl has rolled out a national food redistribution programme called Lidl Feed It Back to all 154 stores and 3 warehouses in Ireland which will see food waste reduced through the donation of surplus food to local charities in the community.

Surplus food refers to food that is perfectly good to eat but for one reason or another, cannot be sold and would otherwise go to waste. In the case of Lidl Feed It Back, half of all donations made to local charities are fresh fruit and vegetables, meaning that the meals donated to charities and community groups across Offaly by Lidl are healthy nutritious meals for those that need it most.

In Offaly alone, over 3,200 meals have been donated to local charities and resulted in over 4,500 in savings for these charities and community groups such SVP Birr and Tullamore Family and Community Resource Centre.

Since August 2017, Lidl has been working with the social enterprise FoodCloud to establish the Lidl Feed it Back network of charities to donate surplus food. Lidl stores connect to hundreds of charities every day to redistribute food via a software platform. Through this partnership, Lidl is working with over 250 charities and donated more than 250,000 meals since the launch in August.

Marian Carter, spokesperson at SVP Birr thanked the staff at Lidl Birr, saying that the money saved from the surplus food donations had made a massive impact on the day to day running of the charity: "SVP is a voluntary organisation, working with poor and disadvantaged people."

"On behalf of SVP Birr's staff and volunteers we would like to say a huge thanks to staff in Lidl Birr for their continued support and contribution to our organisation. At SVP Birr we support about 40 families a week with food both in our own area and the surrounding area."

"The food we receive from Lidl is of a very high quality, allowing us to offer additional nutritious food to our service users while keeping our costs down and ensuring no good food goes to waste. We very much welcome and appreciate the support from Lidl," she concluded.


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