Offaly entrepreneur's 'Magical Fireplace' proving a huge Christmas hit

Move over Elf on the Shelf, Santa's Magical Fireplace is coming to town

Damian Moran

Reporter:

Damian Moran

Email:

damian@offalyexpress.ie

Offaly entrepreneur's 'Magical Fireplace' proving a huge Christmas hit

Santa's Magical Fireplace

One of the stand out segments, and by far the most creative item on this year's Late Late Toy Show, Santa's Magical Fireplace, is fast becoming a global success. 

And it all started out and is produced right here in Offaly. The idea was the brainchild of Avril Nolan and it is a truly brilliant solution for Santa to get into a home that doesn't have a fireplace. 

Avril, a budding entrepreneur and mother of three, brought her idea to fruition in 2016​ on what she describes herself as 'a very tight budget'. Since then it's growing from strength to strength, and all involved come from Offaly.

Santa's Magical Fireplacetells the tale of how the elves went about making the fireplace and the magical dust so Santa doesn't have to squeeze through the half inch keyholes or under the door!! The story and instructions for Christmas Eve weave a tapestry of wonder for your child's imagination on the most magical day of the year.

Avril commented, "As soon as I came up with the idea for Santa's Magical Fireplace, I just knew it was going to be a huge success. Every classic tale talks about Santa coming down the fireplace. It’s common knowledge that even the tiniest tot knows and believes in with every fibre of his being. Yet, somewhere along the line, when we began living on our devices and parting with traditions, we let go of our fireplaces too.

Avril added, "I knew I had an answer every parent would appreciate; one that will fuel children’s imaginations, keep the magic of Christmas alive, and give us all the opportunity to share our beloved traditions with our own children and no more awkward questions, 'Mammy, how is Santa going to get in, we don't have a fireplace'. Santa's Magical Fireplace is the complete package."

"Anyone I tell about Santa's Magical Fireplace I always get 'WOW!!! That's AMAZING, but also it's nearly like, duh, how come no-one has come up with this yet? But they hadn't until now."

Santa's Magical Fireplace comes beautifully packaged with the Magical Fireplace, Magical Dust and the Illustrated Childrens Storybook.

Avril is currently taking part in the New Frontiers programme run by Enterprise Ireland, Ireland's national entrepreneur development programme for innovative, early-stage startups.

You can get your very own Santa's Magical Fireplace in Kelly's Toymaster, Tullamore; Fagan's Toymaster, Mullingar; JKC Toymaster, Nenagh and Winter Wonderland, Gurteen College.

For more details and to order your own Santa's Magical Fireplace on line CLICK HERE