Huge crowds attend opening of new Choices Store in Tullamore

HUGE crowds attended the grand opening over the new Choices Stores department store in Tullamore's Riverview Retail Park this morning.

The new retailer stocks over 25,000 products across 20 departments in its new state of the art Tullamore store.

The opening was attended by local Dail Deputy Tony McCormack and popular Offaly influencer Rachel Gorry.

There was also a huge amount of free giveaways, entertainment and other attractions at the grand opening.

The retailer specialises in home, lifestyle, and seasonal ranges and has a strong reputation for customer service, a growing nationwide footprint, and a trusted presence in communities.

"Choices Stores continues to bring affordable everyday products to Irish households," said Managing Director, Ken Fox.

The new Tullamore retailer will stock over 25,000 products across 20 departments.

Said Mr Fox: "It has become a trusted favourite for Irish families seeking quality and value. The store offers everyday essentials and lifestyle inspiration across a vast range of categories including Home Living, Pet Care, Cleaning and DIY, with plenty more to discover."

He added Choices has also built a reputation as Ireland’s go-to destination for seasonal goods, offering one of the largest selections of garden, outdoor living, Halloween, and Christmas products available anywhere in the country.

“We are thrilled to open our 12th store in the vibrant community of Tullamore, which has a proud tradition of supporting local businesses.

"This opening represents our commitment to growing our footprint while supporting local employment and delivering everyday value to Irish families. We are proud to be creating over 30 new jobs as well as partnering with numerous local contractors during the store’s development.”

Deputy Tony McCormack spoke of the impact this new store opening would have on the local community: "I warmly welcome the opening of the new Choices store in Tullamore, which brings with it the creation of 30 local jobs. This is a very positive development for our town and for Offaly more broadly.

"Choice offers exactly that—greater choice for consumers across the county, with a wide

range of affordable products under one roof. It’s great to see continued investment in our local economy, and I wish the entire team at Choices every success as they open their doors in Tullamore."

The Tullamore opening is part of Choice’s 2025 growth strategy, which includes new store openings, sustainability initiatives, and enhanced online and omnichannel capabilities.

For more updates and exclusive launch offers, visit www.choicestores.ie or follow Choices on social media.

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