Audi A4 Saloon


The compact executive saloon which has played a pivotal role in the success story of Audi across five generations has been richly rewarded with one of the automotive industry’s most highly prized awards: the all-new Audi A4 Saloon is What Car? Magazine’s Car of the Year for 2016.

The compelling newcomer took the top honour, along with the Best Compact Executive Car cate

The latest TT also notched up its second award in the Coupé category, and in the process took the total number of category trophies bestowed by What Car?

gory award, at the magazine’s annual presentation event last week.

The latest TT also notched up its second award in the Coupé category, and in the process took the total number of category trophies bestowed by What Car? on the three generations of the much loved Audi sports car to eight

In the What Car? Awards issue the magazine’s road test team praises the advances made by the all-new mid-size saloon, and singles out the mid-range 218PS V6 TDI model with its six-cylinder sophistication and remarkable frugality as the version which secures the top honour.

In its awards citations for the A4, the road test team points to the new ground that has been broken by the latest A4 as a key contributor to its win, writing:

“Audi deserves congratulations for the new A4. It brings new standards of refinement, interior quality and technology to the compact executive class.”

The team goes on to applaud the benefits the new A4 reaps from a multitude of cutting edge aerodynamic, aero-acoustic and operating efficiency measures which are brought into especially sharp relief in the V6 versions: “With fuel economy and CO2 emissions barely any worse than those of smaller-engined models, the A4 3.0 TDI 218 is the most impressive car we’ve tried of late. It’s only fractionally less efficient than the 2.0 TDI 190 model (officially and in the real world), and delivers the sort of creamy performance and whisper-quiet driving manners that would shame some luxury limos. Put simply, it feels more like a baby A8 than a 3 Series rival.”

The What Car? team succinctly pinpointed the reasons for the TT’s evergreen appeal by writing: “Yes, there are plenty of other sleek-looking offerings in this class, but all of them demand some form of compromise from you – either in the way they drive, how easy they are to live with or how much they’ll cost you to buy and run. In contrast, the TT is not just the best coupé on the market, it’s one of the best cars you can buy, full stop.”

Commenting on the awards, Christian Gussen, Managing Director of Audi Ireland, said:

“The compact executive class is a fiercely competitive market segment in its own right, so for the What Car? editorial team to not only rank the all-new A4 above rival brand models in this category, but award it overall Car of the Year, is an outstanding achievement for us.”

He continued: “Audi’s large number of awards and nominations at this year’s What Car? Awards, including the TT’s eighth victory in the Coupé category, is testament to the brand’s timeless appeal, and its commitment to ground-breaking innovation in design, engineering and technology.”

The all-new Audi A4 is available to order now at a starting price of €35,800 OTR, from €369 per month with PCP. Visit to find your nearest Audi dealership and arrange a test drive.