Audi Ireland has announced that is it renewing and expanding its commercial partnership with Live Nation as part of a new three year sponsorship deal.
Audi who has partnered with Live Nation since 2008 will retain the naming rights of the prestigious ‘Audi Club’ at The O2 as well as extend its sponsorship into sister venue the Bord Gáis Energy Theatre through sponsorship of the theatre’s terrace bar, also to be named the ‘Audi Club’. Audi will remain the official car partner to The O2 and will significantly increase its brand presence in both venues through permanent car displays in the foyer of the Bord Gáis Energy Theatre and the foyer and main arena of The O2.
Members of the Audi Club will be able to avail of complimentary tickets to shows in both venues, access to sold-out seats as well as prime seating providing members with a unique entertainment experience.
Andrew Doyle, managing director, Audi Ireland said: “We are very pleased to announce that we are extending our commercial partnership with Live Nation for the next three years. The 02 and the Bord Gáis Energy Theatre are world class entertainment venues and their reputation for excellence, quality and innovation fits very well with our own brand attributes.”
“As the two largest premium entertainment venues in the country, this sponsorship will provide Audi with strong branding opportunities allowing us to raise awareness and build affinity for our brand with the some 1.2 million Irish people who travel to these venues each year.”