The new ŠKODA Superb is a milestone for the brand.
The brand’s new flagship is the best ŠKODA of all time and features emotive design, the most room of any vehicle in its segment, and innovative MQB technology from the Volkswagen Group. The car’s Irish market launch is set for 1st August 2015. In 2014 ŠKODA achieved a new sales record; selling 1.04 million vehicles, the carmaker delivered more than 1 million ŠKODA vehicles to customers for the first time in a single calendar year.
“The new superb heralds the dawn of a new era for ŠKODA,” says ŠKODA CEO Prof. Dr. h.c. Winfried Vahland. “Over recent years, ŠKODA has established itself as an international volume manufacturer. Our new flagship is now the highlight of ŠKODA’s most comprehensive model campaign ever, and shows where ŠKODA stands today.” He continues, “The car’s outstanding design and engineering qualities, and the unbeatable space make our flagship the new benchmark in the automotive mid-class. The new ŠKODA Superb is a clear demonstration of our growth and points to the future of the brand.”
Commenting John Donegan, ŠKODA Ireland, Brand Director said, “The Superb has been a huge contributing factor to the ŠKODA Brands best ever sales result in 2014 with 1,150 Superb vehicles delivered to customers. In 2015 demand for the current model remains very high thanks to product offers like free Satellite “Navigation and leather interiors combined with great financial products like 0% APR Finance. The new Superb is exceptional in every way. For the first few months I expect demand across Europe to outstrip supply. Our job in Ireland is to fight for our share of production in order to launch the car as early as possible to benefit from the remainder of the 152 registration peak.”
With its new, expressive design the new ŠKODA demonstrates the emotional power of the brand. The new Superb brings the exciting design of the ‘ŠKODA VisionC’ show car into series production. This elegant yet dynamic appearance is supported by the use of the modular transverse matrix (MQB) from the Volkswagen Group. The new ŠKODA Superb sets standards in terms of room and comfort. The latest generation of the model offers the best head and legroom in the rear and the largest luggage space in its segment.
The new Superb has reached a new dimension in terms of technology. For the first time in a ŠKODA, the vehicle features Dynamic Chassis Control (DCC), including drive profile selection. Alongside this there is a brand new air-conditioning system, including the new three-zone climate control. An electronic sliding and raising panoramic roof is also available, along with auxiliary heating, heated seats, wirelessly heated windscreen and the electronic boot that can also be opened with a virtual pedal. Thanks to the new parking assistant, the park distance control and the new rear camera, getting in and out of parking spaces has never been easier. And one other feature just in case: the two umbrellas tucked away in the front door panels.
The new ŠKODA Superb boasts record values in consumption and emissions. Thanks to new engines (five petrol and three TDI common rail diesel), weight reduced by up to 75 kg, and better aerodynamics, the new model uses up to 30% less fuel, emitting less CO2 than previously.