Heineken is preparing to get its Mo on this month as proud partner of moustache growing charity event Movember. Now in its fourth year, the campaign sees gentlemen around the country grow genuine, hand-crafted moustaches to raise awareness for men’s health and raise funds for the Irish Cancer Society’s Action Prostate Cancer initiative.
To celebrate Movember, Your Heineken, Heineken’s customisable bottle service, invites Mo Bros and Sistas to create a moustache themed masterpiece. The winning design, as chosen by the public, will be produced as a limited edition Your Heineken bottle and will star at Movember events across Ireland at the end of Movember, as well as being showcased to a global audience on Movember.com. The winning Your Heineken bottle designer, will also win VIM (Very Important Mo) experience at a Heineken Cup match and Heineken Green Spheres gig.
Wannabe artists can take inspiration from Movember’s 2011 theme which sees the urban man venture into the outdoors with his moustache masterpiece. It’s 100% Face Grown and 100% Hand Brushed. Entries to be submitted by Movember 15 to www.yourheineken.ie
What is Movember?
Moustache season is open! At the start of Movember, Mo Bros and Sistas register at Movember.com, Mo Bros start the month clean shaven and then have the remainder of the month to grow, flow and show off their Mo raising funds from friends and loved ones for their efforts.
To browse the gallery of customisable Heineken bottles available to have delivered straight to your door visit www.heineken.com