If the global launch of the all-new Mazda3 hatchback could be described using only one word, connection would be that word. Because this car is destined to form a bond with owners around the world.
The C segment, which represents around 25 per cent of the European passenger car market or some 3 million vehicles per year, this is no trivial matter.
Virtually every carmaker on the market is competing for a piece of the pie. To survive here, you really need to offer something special.
The new Mazda3 is designed to deliver an insightful, spirited and stylish automotive experience – just like the cities hosting its launch. London, St. Petersburg and Istanbul: three pivotal European centres at divergent corners of a diverse continent.
That’s the sort of people this car is built for, and Mazda is convinced that its sophisticated charm and considerable wherewithal are going to make some positive connections.
Because what Mazda has done is taken its award-winning sports compact and all-time bestseller and redefined it, bringing together the best of Mazda technology and design to build a car that makes a connection and then consistently exceeds expectations.
The new Mazda3 is built to be better than the competition.
But it’s more than that. Mazda paid painstaking attention to those elements that are most fundamental to customers, like performance and packaging, build quality and comfort.
And from the broad, powerful stance to the boldly lean, rhythmical body shapes, the “KODO – Soul of Motion” design is indeed striking.
Its dynamic expressions allude to an exhilarating experience behind the wheel, and the SKYACTIV Technology below its skin delivers across the board with lightweight engines, transmissions, body and chassis.
Get behind the wheel and the new Mazda3 does exactly what the driver commands, cornering with unfaltering precision – no understeer, no correction necessary – and loyally delivering feedback in what is a genuinely fulfilling experience.
Acceleration is just as linear, from zero to redline, thanks to highly efficient SKYACTIV powertrains combining extreme compression petrol or diesel engines with crisp, smooth six-speed automatic or manual transmissions.
But in spite of its remarkable performance, the new Mazda3 should manage some of the best fuel economy and CO2 emissions in the segment. Sporty and loads of fun yet economical: That’s Sustainable Zoom-Zoom for you, Mazda’s ambitious approach to environmentally friendly cars that compromise neither on driving pleasure, safety nor reliability.
It’s what produced i-stop – the world’s fastest idle-stop system – and i-ELOOP, Mazda’s state-of-the-art brake energy regeneration system. And Mazda Proactive Safety, a defence-in-depth approach utilising the i-ACTIVSENSE range of cutting-edge active safety technology to help prevent accidents in the first place, then protecting people and minimising damage should one happen nonetheless.
In a nutshell, the new Mazda3 marks a new milestone on the Sustainable Zoom-Zoom roadmap.