Creativity and design excellence will be displayed in abundance on the Citroën stand at the 2012 Paris Motor Show. Citroën’s showcase will focus on the Brand’s vitality and determination to forge ahead, continuing its move up-market and accelerating international growth while developing technologies and innovations for environmentally considerate mobility.
Citroën is continuing its move up-market. Notably through the ever more dynamic and appealing DS line, which has now sold over 250,000 units worldwide. The distinctive DS line is growing with the arrival of the Citroën DS3 Cabrio, a soft-top model combining all the strengths of the DS3’s - styling, driving thrills and refinement - with the pleasure of top-down motoring. The roof can even be activated at up to 75mph (120 km/h). In other DS line news, DS3 has gained even more personalisation possibilities, DS4 and DS5 are shown as limited edition Pure Pearl models, with even more sophisticated style, and the DS4 adds an HDi 160 version with an automatic gearbox. Citroën is also moving up-market with the C range, as evidenced with the newly revised C3 Picasso, which is making its debut in Paris. The C3 Picasso has sold over 320,000 units and continues to stand out with its audacious styling and innovative architecture.
The Brand is speeding up its international development with the launch of two distinctive saloons, the Citroën C4 L and C-Elysée. The new models, which are targeted at emerging international markets, will be on show during the press days. Designed in France with the expertise of Citroën’s international teams, both models feature the Brand’s know-how in terms of styling, technology and quality.
Citroën is pursuing its approach for the responsible development of environmental mobility with affordable technologies and innovation for a broad variety of uses. The Brand boasts an increasingly efficient range of engines, including the e-HDi 70 Airdream EGS, which in the Citroën C3 emits just 87g/km of CO2, and new ‘PureTech’ petrol powerplants. Citroën already produces market leading diesel hybrid technology in the shape of the Citroën DS5 Hybrid4, which accounts for 20% of DS5 sales globally, together with full-electric technology fitted on the Citroën C-ZERO. The Brand is making further progress with the DS3 Electrum concept car, which features full-electric technology and innovative internal design architecture. Citroën has also developed a new mobility concept with Citroën Multicity.
Launched in Germany this year through a C-ZeroERO car sharing service in Berlin, the Multicity offer was recently enhanced in France with all-new services: peer-to-peer car hire and carpooling.
To encapsulate these three main themes - the move up market, international development and environmentally considerate mobility - Citroën created the Numéro 9 concept car. Originally unveiled at the Beijing Motor Show, Numéro 9 expresses Citroën’s ambition to develop internationally, but also points to the Brand’s future through its design and advanced technologies.
With its unique styling and creative approach, the Numéro 9 concept car points to the future of the DS line and heralds the next three new models: a premium C-segment sedan, an SUV and a D-segment executive saloon. Numéro 9 stands out from the crowd with its charismatic body style, which reinterprets the shooting brake and introduces a new styling identity at the front.
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