The new incarnation of Ireland’s best selling small car, the Ford Fiesta, has had its official launch in Ireland.
New Fiesta offers an advanced package of technologies including voice-activated in-car connectivity system Ford SYNC, Active City Stop and the European debut of MyKey. It is also equipped with the acclaimed 1.0-litre EcoBoost petrol engine to deliver expected best-in-class fuel economy.
“Fiesta has been one of Ireland’s best-loved small cars and, packed as it is with truly cutting edge technology, this new version is sure to win over a new generation of fans,” said Eddie Murphy, Chairman and Managing Director. “We are sure that the combination of its stylish new looks and all round value for money will ensure that new Fiesta remains top of the pile in the affections of Irish motorists.”
Fiesta is the first model in Europe to feature Ford-exclusive MyKey technology. MyKey enables the car owner to program a key – usually for younger drivers – that restricts the top speed of the Fiesta, reduces the maximum volume of the audio system, and even disables the audio system altogether if driver and passengers are not using safety belts. It can also prevent the driver from deactivating safety technologies such as Electronic Stability Control and Active City Stop, which can help mitigate or prevent low-speed collisions.
Ford SYNC in-car connectivity system delivers an unprecedented level of connectivity, enabling owners to voice-activate phone calls and music selection from devices connected via Bluetooth or USB. The SYNC system includes Emergency Assistance, whichdirectly connects the vehicle occupants to local emergency services operators after an accident, in the language of the region.
In Ireland, new Fiesta is offered in three versions: Fiesta; Fiesta Zetec; and Fiesta Titanium. The specification list for the lead in Fiesta is as follows: 14”steel wheels; body-coloured bumpers; upper grille with chrome surround bars; daytime running lights; rear spoiler; electric front windows with “one touch”;electric heated mirrors; USB and Aux connectivity; ABS, ESP and hill launch assist; 7 airbags (front, side, curtain and knee); and central locking.
The additional specification list for the Fiesta Zetec includes: 15” alloy wheels; front fog lights; body-coloured door handles and mirrors; leather steering wheel and remote audio controls; trip computer; and MyKey.
Fiesta Titanium specification adds: 15” alloy unique wheels; enhanced chrome detailing; LED daytime running lights; manual A/C; heated windscreen; ambient lighting; premium centre console with armrest; and perimeter alarm.