Leinster women who have a more positive outlook when it comes to losing weight this New Year, could actually be more successful than those who approach the subject with a negative attitude.
According to research carried out by Kellogg’s My Special K, over 1 in 10 Leinster women (11%) believe that ‘fat talk’ makes them less likely to lose weight. When starting a diet, almost two thirds (63%) of Irish women are more likely to be self critical or talk about how fat they are to others. However 63% of those surveyed agree that Irish women are too hard on themselves when it comes to their weight.
This New Year, Kellogg’s My Special K is aiming to turn this negativity on its head, by inspiring Irish women to live a healthy lifestyle and attain their target weight by eating the right foods and exercising in a healthy way that suits them. By logging on to www.myspecialk.ie, Irish women can avail of diet and lifestyle advice. The site contains free personalised meal plans, expert nutritional advice and tools, exercise tips and great recipes.
Worryingly, half (50%) of women in Leinster surveyed said they can have up to five negative thoughts about their body every day and 89% admit to using the word ‘fat’ to describe themselves or an area of their body. Interestingly, more than one in five Leinster women are not eating breakfast.
Author and life coach Janet Thomson, who specialises in weight loss, said, “When women are looking to lose weight they want to change something about themselves they don’t feel happy with and of course are more likely to use words such as “fat” for this reason. However what they don’t realise is this sort of negativity can become a self fulfilling prophecy so it is important to channel positive feelings about themselves and their goals when trying to lose weight as it gives them a much better chance of success.”
Over half (55%) of those questioned in Leinster said they have a more positive attitude after losing weight and 69% feel more motivated to lose weight if a friend has lost weight or is positive about herself, post weight-loss. 43% of women tend to talk more negatively about their bodies when they are with their friends, with 35% doing so because they feel they can get their insecurities off their chests around friends. A further 18% believe that their friends boost their confidence and reassure them when they are negative about themselves.
Donna Byrne from Kellogg’s Special K says, “The message is clear, the key to weight loss success is having a positive attitude and making use of existing support networks, such as friends and family. Using more positive language can make all the difference and can unlock the potential for a whole new outlook and attitude to life. 41% of women surveyed said that feeling good about themselves is what motivates them to lose weight. Women should be less critical of themselves, focus less on the number on the scales and embrace the positive feelings which they are set to gain on their shape management journey.”
Over a third (38%) of Leinster women said a special occasion motivates them to lose weight, with over half (55%) saying that they prefer to start their diet on a Monday.