Peugeot has reported its all-time 12-month sales record. A total of 2,142,000 Peugeot units were sold in 2010, representing a 3% worldwide market share and a year-on-year increase of 16.3%. The brand has moved up one place in both the European and worldwide automobile rankings to 4th place in Europe and 9th place worldwide. Peugeot is the world’s leading French automobile marque, for the second year in a row.
In early 2010, Peugeot launched a new style identity and new logo to celebrate the company’s 200th birthday and announced the roll out of twelve new models in a 2-year period. Only twelve months later, worldwide sales targets for the new 3008 have been exceeded by 30% and over 200,000 units of the new 5008 have been sold. The stunning new RCZ has become the benchmark in its segment with over 17,000 units sold, 25% over target. A total of 42,000 units of 408 have been sold in China and 4,000 units of Hoggar in Brazil, in line with targets.
In 2010, the Peugeot 908 HDi FAP won the first edition of the Intercontinental Le Mans Cup and the Peugeot EX1 electric concept car set a series of world records for electric car acceleration speeds in France and in China. The Peugeot iOn electric car was awarded a German Green Steering Wheel award for eco-friendliness and the RCZ has clinched two major design awards, to become the world’s most beautiful car.
In Ireland, the Peugeot marque also enjoyed strong commercial success in 2010 with a sales growth of 60.4% to a 3.6% market share. The Peugeot 3008 Crossover, Irish Car of the Year 2010 winner, took 14.3% of its segment in its first year of sales. The Peugeot 5008 MPV 7-Seater was awarded the Continental Irish Family Car of the Year 2011 accolade and now enjoys a 10% market share in a segment that has doubled since 2009.
The stunning RCZ, winner of the Continental Irish Performance Car of the Year 2011 award, has attracted huge interest with many customer orders secured for 2011.
Peugeot in Ireland has clearly set its sights on continued growth in 2011, with the launch of the new 508 range and the new iOn electric vehicle this spring, the introduction of the world’s first diesel hybrid
3008 in the autumn and the roll out of e-HDi stop start technology across the full model range.
Pictured: The Peugeot 3008, Irish Car of the Year 2010, has exceeded targets by over 30%