The eagerly awaited Dacia brand arrives to Ireland

Having taken the global car market by storm in recent years, the arrival of Dacia in Ireland is expected to shake things up - a lot.

Having taken the global car market by storm in recent years, the arrival of Dacia in Ireland is expected to shake things up - a lot.

At a time when prices seem to be climbing for almost everything else, Dacia brings a refreshing smart-buy concept to Ireland and is one of the most exciting motor stories of 2012. Its arrival here will see the Duster family crossover in O’Briens Mullingar showroom in January 2013 at a shockingly affordable price from €15,590 on the road.

However, customers will be delighted to know that they can test drive and order their Duster now at O’Briens Mullingar, Co. Westmeath. The launch of Dacia Duster in Europe in 2010 saw such a demand from eager customers that resulted in a six-month waiting list for the much anticipated vehicle in Germany and France.

The SUV segment is the fastest growing segment in Ireland and is up 9% YTD on 2011. Almost 90% of vehicles in the SUV segment are over €22,500 to buy new or even over €24,500 to have the equivalent diesel engine for the best seller of the segment, so with that in mind, the Duster will quickly become a very attractive contender for those looking at buying a new family crossover.

The multi-award winning Duster will wow buyers with its robust and unpretentious styling, impressive and versatile interior space, peerless build quality and unbeatable value for money. The eagerly-awaited Duster family crossover is expected to kick its segment competitors into touch with its super-mini or in some cases city-car pricing. Quite simply no other car in the country will offer the same price, size and equipment for the money.

The Duster will be available in O’Briens Mullingar in both 4x2 and 4x4 with one diesel engine size, a punchy 1.5 dCi 110Bhp in Band B with two trims, Alternative 4x2 and Signature 4x2 and 4x4, and comes with an up to five year unlimited mileage warranty.

Everything that Dacia does is centred on simplicity and eliminating the unnecessary. Its model range in Ireland, Duster, Sandero Hatch launching in January 2013, Sandero Cross-Over and Grand Sandero launching later in 2013, reflect this, giving customers the ability to buy exactly what they need and nothing more.

“Dacia has arrived and this brand will shake up the Irish motor industry. It could not be a better time to announce the price of Ireland’s smartest buy. We believe Dacia will change the way people buy cars. No doubt that the launch of Dacia in Ireland will continue its great success of being the fastest growing brand in Europe. We look forward to welcoming customers in to check out the new shockingly affordable Duster at our showroom.” said Ciaran O’Brien Dealer Principal O’Briens Mullingar.

Dacia allows countless motorists who previously had to settle for a used vehicle to own a new vehicle with a uniquely extensive specification. Dacia vehicles are known in Europe to be simple, generous, robust and 100% functional. ‘Dacia delivers exceptional cabin space for a price tag that was normally associated with used vehicles. They outstanding reliability provides real peace of mind, with low servicing costs backed up with an up to five year unlimited mileage warranty.’ said Ciaran O’Brien, Dealer Principle O’Briens Mullingar.

O’Briens are located on the Lynn Road, Mullingar, Co. Westmeath and open Monday- Friday 8.30am-6pm and Saturdays 10am-2pm

Visit or contact O’Briens Mullingar on 044-9340825 for organise a test drive.