Five Offaly producers to feature at Midlands Flavours Pavilion
Midlands Ireland/Midlands Flavours Pavilion to showcase culinary excellence and the region's many strengths at the National Ploughing Championships
The Midlands Ireland/Midlands Flavours Pavilion is set to be a major highlight of this year's National Ploughing Championships, offering visitors a unique opportunity to experience the very best of the region's food, drink, innovation, tourism, education, and investment potential.
The Pavilion will showcase the Midlands as a leading destination to live, work, invest, visit and study, while also celebrating the area's exceptional food and drink producers. Visitors can enjoy engaging videos and reels highlighting all aspects of life across the region, including the ever-popular STEM area, which attracts students from across the country each year.
Speaking ahead of the event, Deirdre Hunt, Acting Programme Manager of Midlands Regional Enterprise Office said:
"The National Ploughing Championships provide an excellent opportunity to tell the story of the Midlands. We are proud to showcase our exceptional food producers, our world-class tourism assets, our vibrant towns and communities, and the innovation ecosystem that is helping to shape the region's future. Together, these strengths demonstrate why the Midlands is an increasingly attractive place to visit, invest, do business and build a career."
The National Ploughing Championships attracts hundreds of thousands of visitors each year and provides a valuable platform to promote the Midlands as a connected, innovative and welcoming region, offering exceptional quality of life, unique visitor experiences and strong economic opportunities.
Midlands Flavours is bringing together 17 local producers from Offaly, Laois, Longford and Westmeath under one roof, the pavilion will celebrate the rich culinary heritage and innovation of the region. From artisan cheeses, locally produced drinks, jams, chutneys, spices, wraps, chocolates, honey, roasted coffee and nuts, healthy snacks, hydration products and much more the Midlands Flavours pavilion is a testament to the authentic flavours and deep-rooted connections that define the region's food scene.
In addition to the wide array of products, the pavilion will feature a dynamic program of live cooking demonstrations. Well-known acclaimed local chef Ms. Yvonne Carty will share her passion for fresh, seasonal cooking. Demonstration will be twice a day over this 3-day event at 11.00am and 2.30pm, with creative dishes made from ingredients supplied by the participating Midlands producers.
The Midlands Ireland/Midlands Flavours Pavilion promises to be a feast for the senses and a proud showcase of the region's commitment to quality, craftsmanship, innovation and tourism.
Speaking about the initiative, Bernie Everard, Midlands Food & Drink Network Manager said: “The Midlands Ireland/Midlands Flavours Pavilion is about more than food – it’s about community, heritage, and pride of place. We are delighted to showcase the talent and hard work of local producers on a national stage, and to welcome visitors to experience the very best of Midlands hospitality. This initiative is in collaboration with the four Local Enterprise Offices and Local Authorities and reflects a strong commitment to promoting local enterprise and supporting sustainable food businesses across the region”
Offaly producers: Biasol, Simpli Baked, Fox Covert, Wild Irish Foragers and Cameler Spice
Laois producers: G’s Gourmet Jams, Soltani Ltd, Flavour Safari, Aghaboe Farm Foods and Laois Taste Collective.
Westmeath producers: An Olivia Chocolates, Irish Craft Soda Company, Barabvilla Dairy and Red Rooster Coffee.
Longford producers: Farmhouse Bees and Trees, Lough Ree Distillery and Rehobothfoods UC Nuts.
The Midlands Flavours Pavilion is supported by the Midlands Regional Enterprise Office and Offaly County Council, in conjunction with Laois County Council, Westmeath County Council and Longford County Council, highlighting a shared commitment to promoting regional enterprise, tourism and economic development across the Midlands.
See you at Block 4, Row 11, Stand 213