Members of the tourism industry from across the country have begun a targeted 2014 sales drive in the first in a series of custom-made workshops organised by Fáilte Ireland in conjunction with Tourism Ireland in the UK.
The first event, which took place last week in Waterford, welcomed over 25 UK coach tour buyers who met with over 100 members of the Irish tourism trade. Participants took part in speed dating appointments, each lasting five minutes. The British buyers also took time to explore all that Ireland has to offer in a series of familiarisation tours
Speaking today Gary Breen from Fáilte Ireland said, “This event provided the Offaly tourism trade with valuable business and networking opportunities with the UK agents at a fraction of the cost of an individual sales trip. It is imperative that there is a strong message overseas that Ireland offers a high quality experience, excellent accommodation choice and great value for money.
“Workshops and familiarisation trips, like these, provide valuable opportunities for overseas agents to come and taste the culture and heritage of Ireland for themselves, and as such they play a key role in encouraging these agents to consider Ireland as a holiday destination and promote Ireland to their customers.”
Pictured is Jacqui Jordan from Birr Castle selling to UK coach tour operators