27 Nov 2021

Playtex reveals Tonique Contour - the new age-defying bra

The new age-defying Playtex Tonique Contour bra has been launched in Ireland by veteran fashion icon, Celia Holman Lee.

The new age-defying Playtex Tonique Contour bra has been launched in Ireland by veteran fashion icon, Celia Holman Lee.

The secret to the new, age-defying, yet comfortable ‘WI-FI’ bra is innovative technology that supports the bust and enhances its shape using a patented Flexi–Support Panel. The curved panel, made of flexible plastic, replaces underwire to lightly support the sides and underneath of the bust. By sitting on the breast tissue itself and distributing support across the wide panel, the result is a younger looking bust without the discomfort of underwires.

To coincide with the launch, Playtex ran an Irish consumer trial, to find out how Irish women found Tonique Contour - a staggering 83% of women agreed that the new Playtex Tonique Contour bra takes years off the look of their busts –with 25% finding their bust looked up to 10 or more years younger when wearing the bra during an independent trial.

What’s more, over 80% of women thought the bra gave them a better-shaped bust and found the bra comfortable.

Marica Carleschi, Playtex Marketing Manager, comments: “Tonique Contour is the bra women everywhere have been waiting for. The unique new Flexi-Support Panel has been developed by experts at Playtex to shape and support women’s busts like never before. The result is a younger, firmer looking bust and enhanced silhouette, with maximum comfort but without underwire.”

Mary Killeen who took part in the trial of Tonique Contour comments: “From the moment I tried on Tonique Contour I was converted. The molded support gives incredible shape and support. The product really does give “underwire support”, without the underwire, making it really comfortable!”

Tonique Contour RRP €41 (sizes 32 – 40 B – F) available in ‘black’ and ‘skin’ at all good lingerie stores, independent retailers.

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