Maya Jama follows in Kate Moss’ footsteps as new face of Rimmel London

Maya Jama has been named global brand ambassador for cosmetics brand Rimmel London.

The Bristol-born TV presenter, 28, is the latest British star signed up by the affordable make-up brand, following supermodels Kate Moss, Cara Delevingne and Adwoa Aboah, who have all uttered the famous ‘Get the London look’ slogan – now ‘Living the London look’.

“I grew up with this brand and have dreamed about saying the iconic ‘London look’ line on TV one day and now it’s happening I don’t even have the words,” Jama wrote on Instagram, alongside a campaign photo of her in bright red lipstick and winged eyeliner.

“Following in the footsteps of Kate Moss, Adwoa and more doesn’t even make sense in my mind but I am honoured.”

She continued: “16 year old me who moved to London from Bristol with a bag of dreams would not have believed you if you said 12 years later I would be a part of such a legendary London staple.

“London is my home and now you can catch me living the London Look.”

“I am such a little wellness girly and have been obsessed with make-up for as long as I can remember,” Jama, who also has her own skincare brand, MIJ Masks, told the Evening Standard.

Even when working with a glam squad for shoots (she’s previously modelled for Maybelline, Levi’s and Gap, as well as appearing on the cover of Cosmopolitan and Women’s Health) there’s one thing she won’t let a make-up artist do.

“I always do my own eyeliner wing no matter who does my make-up. It’s the main thing I practiced in the school toilets at lunch breaks with my friends way back in the day, we’d all sit down and try and do a winged liner,” she told the Evening Standard.

Jama, who has previously presented BBC Three competition show Glow Up: Britain’s Next Make-Up Star, took over from Laura Whitmore as the host of Love Island in January.

The Rimmel deal will see her starring in campaigns for the company which started life as a perfumery, founded by entrepreneur Eugene Rimmel on London’s Bond Street in 1834.