Dua Lipa turns 30 – here are her best fashion moments


As one of the highest paid British female singers, only closely behind Adele, Dua Lipa is known for reviving dance-disco pop and accumulating seven Brit Awards and three Grammys in the process.
It’s difficult to believe that the British-Albanian singer is still in her 20s, but as she’s soon to turn 30, on August 22, it’s not just her music that has made her a viral icon.


Lipa’s wardrobe journey has been anything but predictable, and as she reaches her 30th birthday, it’s clear that her style has grown with her – bold, playful, high-fashion, but always grounded in authenticity.
So, here’s a look back at the star’s most iconic looks and how she came onto the British music scene.
2016
At the age of 14, Lipa began posting clips of herself performing covers of popular songs to YouTube, and soon signed a contract with TaP Management while working as a waitress in a cocktail bar.


In November, she landed her first British Vogue supplement cover, signalling her crossover from music to style influencer.


2017




Her ambassador role for Foot Locker aligned her look with youthful sneaker culture, cementing her influence among Gen‑Z style followers.
2018
By 2018, Lipa had been named the most streamed woman of in the UK by Spotify. She had four singles reach the UK top 10 in 2017, with “Be The One”, “New Rules”, “No Lie”, and “Bridge Over Troubled Water”, a charity single for the families of the victims of the Grenfell Tower fire in London.


At the 2018 awards ceremony, she wore a pastel pink Giambattista Valli tulle gown from its spring 2018 couture collection, announcing her transition into high-fashion territory.


That year also saw her fronting campaigns for Adidas Originals’ “Original Is Never Finished” and “Here To Create”. Her presence on magazine covers – from British GQ to Elle – reinforced her growing reputation as a fashion risk‑taker.
2019
Now a bona fide British icon, Lipa’s image began dominating industries beyond music.
Her partnership with Yves Saint Laurent on their Libre perfume marked her entry into beauty branding.
Simultaneously, her “Future Nostalgia” era exploded in popularity, with hits like “Levitating” bringing disco‑meets‑pop sheen. At the time of the album’s release, Lipa became the first British female artist since Vera Lynn to have three top-ten singles in a single calendar year, with Lynn having three in 1952.




She was the cover girl for the Spanish edition of Vogue’s October 2019 issue. She starred in a Vogue sitcom clip set in the Nineties titled “Dua’s World” where she wore the “best” collections of New York Fashion Week.


She also revealed her first capsule collection with Pepe Jeans London, which captured her style heritage – chain‑mail dresses, micro minis and Nineties throwbacks – blending designer credibility with her street‑style roots.
2020
Despite pandemic lockdowns, Lipa maintained a palpable presence.


Her final collaboration with Pepe Jeans, Denim Decades, celebrated decades of denim through her style lens – from skinny jeans to metallic minis.
Even working from home, her Instagram posts showed elevated basics: tailored jackets, statement eyewear and cool streetwear layering.
2021
2021 was a defining year for Lipa, working again with Elton John for his studio album The Lockdown Sessions. On October 15, the single Cold Heart reached the number-one spot on the UK Singles Chart, becoming Lipa’s third song to achieve this feat.






Following awards season, Lipa graced the cover of British Vogue in February and TIME in March as part of their “100 Next” list.
She also debuted on the catwalk at Versace’s spring/summer 2022 show in Milan – walking to her “Future Nostalgia” soundtrack and establishing herself not just as muse but a runway star.
2023


For the film’s European premiere, she wore a tropical neon butterfly and floral print Versace gown with an embellished choker and slicked-back up-do.
Her style choices rode the wave of maximalism: glimmering gowns, pastel suits, and two-tone hair moments that balanced nostalgia and novelty.
2024
Her promotion to global ambassador for YSL Beauty in February 2024 cemented her status in beauty.




2025
Turning 30 certainly isn’t a finish line for Lipa, but another stage. Her style now reads like a personal archive of London club culture, global fashion and unapologetic femininity.


In the summer of this year, Lipa’s holiday looks began to go viral on Instagram, particularly among her Gen Z followers, where she posed in micro-shorts, football shirts and showed more of her day-to-day casual ensembles.
At 30, her wardrobe remains as much about trends as it does about identity – a blueprint for how to evolve without losing yourself.