Ford and Harman to revolutionise in-vehicle audio experience

By Express Reporter

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As new car buyers say audio brands are influencing their opinions of vehicles, Ford and HARMAN are teaming up to revolutionise in-vehicle experiences through the introduction of all-new B&O PLAY audio systems in Ford vehicles worldwide.

“Customers tell us they value consistent, high-quality audio experiences, and our collaboration with HARMAN is helping provide that,” said Raj Nair, Ford‘s executive vice president, product development and chief technical officer. “This is just one of the ways we are creating richer, more engaging in-vehicle experiences for customers.”

A recent Ipsos 2016 Automotive Audio Branding study, shows roughly one-third of new car buyers say that the audio brand in their next vehicle would have a significant impact on their purchase consideration.

B&O PLAY products reimagine more than 90 years of audio heritage, with natural materials, distinctive design and high-quality audio for seamlessly integrated experiences, whether a listener is in their home, on the go, or soon, in their car. 

Ford announced the exclusive collaboration with HARMAN during the automaker’s annual Further with Ford trend conference. B&O PLAY debuts in Ford vehicles globally starting next year.

Elevated experiences

B&O PLAY’s unique approach creates a customised audio experience for customers with specifically tailored speaker placement and calibration for each vehicle in the Ford range. This means dynamic tuning ensures optimal sound is maintained in the cabin no matter what driving conditions are like – and regardless of where someone sits.

“Ford and B&O PLAY are a perfect match among brands that stand for quality, freedom and innovative design, coming together to revolutionise the driving experience for consumers,” said Michael Mauser, executive vice president and president of HARMAN’s Lifestyle Audio Division.

“With our shared commitment to seamless engagement and elevated experiences, Ford is the ideal automaker to bring the transformative power of B&O PLAY audio to drivers and passengers worldwide,” he said.

To illustrate the power of sound, Ford and B&O PLAY unveiled an installation called Sound Journeys, an on-site experience that triggers the five senses.

Using B&O PLAY products, the installation brings to life three different environmental habitats – a forest, a canyon and an ocean – featuring amplified sound. The experience even “visualises” sound waves, demonstrating how sound can transform everyday spaces, creating richer, more visceral experiences for people.