Offaly companies invited to apply for IEDR’s 2013 OPTIMISE e-commerce fund

Calling on SMEs to apply for one of 20 places on IEDR's 2013 OPTIMISE e-commerce Website Development Fund were IEDR Chief Executive, David Curtin with the help of mini builders, Adam Dunne, Lauren Heary and Isaac Gunnip. For details and application forms see www.why.ie/optimise. Picture Conor McCabe Photography.
The IE Domain Registry (IEDR), the managed registry for Ireland’s official Internet address .ie, today announced that its 2013 OPTIMISE e-commerce Website Development Fund is open for entries and is encouraging Offaly based companies to apply.

The IE Domain Registry (IEDR), the managed registry for Ireland’s official Internet address .ie, today announced that its 2013 OPTIMISE e-commerce Website Development Fund is open for entries and is encouraging Offaly based companies to apply.

IEDR is calling on SME and micro-business owners in Offaly and nationwide to apply for one of 20 places on this year’s OPTIMISE Fund.

The OPTIMISE Fund provides €150,000 worth of professional consultation, training and development support services to small business owners looking to improve and develop their existing online presence in terms of e-commerce capability and functionality. IEDR has doubled the number of winners of the Fund to 20 since it was first established in 2011.

Applications are open to all Irish organisations classified as an SME or micro-enterprise with a .ie website that is hosted online and currently accessible to the public. Further details about the Fund and the online application form are available at www.why.ie/optimise. The closing date for receipt of entries is April 25.

Under IEDR’s OPTIMISE Fund, the 20 successful companies will have their e-commerce needs and objectives assessed to create a customised plan designed to help begin the process of improving their existing online presence. The objective of the OPTIMISE Fund is to provide e-commerce related tangible benefits and know-how for small business owners and implement changes to their websites to enable the use of practical transactional tools and technologies to tap into the online marketplace, broaden customer reach, generate sales and increase profitability.

The IEDR established the OPTIMISE Fund to raise awareness of the fact that Irish companies remain slow to harness the potential of the Internet. The companies it has supported during this time range from small family businesses to emerging start-ups and more established, traditional organisations spanning a range of industries including tourism, sporting and cultural attractions, fashion retail, data management and business services.

Discussing this year’s OPTIMISE Fund, David Curtin, Chief Executive of IE Domain Registry, said, “IEDR’s OPTIMISE Fund is about helping companies make the transition to e-commerce enabled websites in a very practical way. Our experience shows that with the right training, tools and technologies, such as real-time payments and booking facilities, it is possible for small companies to access new customers and markets at home and abroad and to grow their business using the online marketplace. Unfortunately, Irish companies remain slow to do this and without e-commerce enabled websites, they are continuing to lose out online. I would therefore encourage any small business owner with a .ie website looking to take the next step to apply online today at www.why.ie/optimise.”