Birr hotelier flying high

MINISTER for Transport, Tourism and Sport Leo Varadkar joined Tourism Ireland and tourism enterprises from across the island – including Peter Loughnane of the County Arms Hotel – at World Travel Market (WTM) in London , heralding the start of the promotional drive for 2012.

MINISTER for Transport, Tourism and Sport Leo Varadkar joined Tourism Ireland and tourism enterprises from across the island – including Peter Loughnane of the County Arms Hotel – at World Travel Market (WTM) in London , heralding the start of the promotional drive for 2012.

Now in its 32nd year, World Travel Market is the largest B2B event in the global travel and tourism calendar, with almost 50,000 representatives of the industry from around the world and 3,000 influential international media in attendance.

This year, 66 Irish tourism enterprises – including hotels, ferry companies, visitor attractions, coach hire companies, incoming tour operators, activity providers, hostels and car hire companies – exhibited at the Tourism Ireland stand, which provided an invaluable platform for the participating companies to network, negotiate and exchange vital contracts for 2012.

With over 200 countries all vying for business at WTM, Tourism Ireland aimed to stand out from the crowd and capture the attention of the influential global media and travel trade