Birr outlet among the winners at annual Costcutter Store of the Year Awards

Costcutter Birr in Co Offaly is the proud winner of this year’s ‘Best in Fresh Produce’ award at the annual Costcutter Store of the Year Awards, held in the Ritz Carlton, Powerscourt, Enniskerry, Co Wicklow recently.

Costcutter Birr in Co Offaly is the proud winner of this year’s ‘Best in Fresh Produce’ award at the annual Costcutter Store of the Year Awards, held in the Ritz Carlton, Powerscourt, Enniskerry, Co Wicklow recently.

Manager James Brady was delighted with the store’s win and paid warm tribute to his staff: “Every year, we challenge ourselves to keep improving our offering and level of service. Our goal is to provide top quality service and for the past 12 months we have put in an enormous effort to raise the bar. It is great to have our efforts rewarded by winning this award.”

There were 10 categories in this year’s awards, with Forecourt of the Year a new category for 2012. This year’s competition also saw the introduction of a secret shopper audit that focused on the customer experience. The top 36 scoring stores qualified to participate in the final audit, which covered all aspects of running a store.

Speaking at this year’s Costcutter Awards, which marks the 11th anniversary of the Costcutter franchise, Jim Barry, Managing Director, Barry Group said: “We are operating in a difficult and challenging environment, but by working together, we can meet the challenges. This positive attitude is embodied in stores like Costcutter Birr, which provides a vital service to the community at an exceptionally high standard. It is a tribute to the management and staff that even in the current climate, they have continued to improve their standards of service and customer care.

“Looking ahead to the next 12 months, I would encourage all our Costcutter retailers to keep challenging how you approach the running of your business and keep looking for ways of doing things better. We need to focus on what we can do, rather than what we can’t do. We have to keep upping our game and working smarter. In this way, we can continue to overcome whatever difficulties face us.”

Celebrating the outstanding work carried out by Costcutter franchisees, the Costcutter Store of the Year 2012 awards were announced at a Grand Banquet Dinner at the Ritz Carlton Hotel, Powerscourt, Enniskerry, Co Wicklow.