Ireland’s Premier Show, the Tullamore Show & AIB National Livestock Show takes place on Sunday next August 14 on the Butterfield Estate, outside Tullamore on 250 acres of show grounds and 20,000 free car spaces. Last year’s event broke all records as over 55,000 people attended the show. The event this year will feature a very full programme including over 1,000 exhibitor competitions for a prize fund of €165,000. These will provide very keen competition in all areas, whether it be in livestock, home industries, dogs, inventions, poultry, best dressed lady, glamorous granny etc etc.
The Show, which is hugely innovative, introduces another milestone this year, when for the first time the AIB National Livestock Show will include the presence of the major meat processors participating in the Meat Village. Ireland’s €8 billion worth of agricultural produce has been one of the key exports from Ireland, with meat being a key component. However, market demands are updating all the time and this new development at the Show will bring more focus on Irish meat products and producers.
The committee have brought together many of the stakeholders who are involved in the business and the Meat Village will highlight the links between the quality cattle produced on our Irish farms being processed to the required high standards by our meat companies, for both the demanding export trade and the local market in supermarkets, butcher shops and restaurants. They are well on the way to having all of the major processors confirmed as taking part in the ‘meat village’ to demonstrate and promote these products. They know that both producers and consumers will find these demonstrations of great interest.
Bord Bia through Nevin Maguire (Master Chef) and Sheila Kelly (Food Advisor) will provide demonstrations of simple and practical ways to cook the meat in a very appetising way.
The competitive element of the AIB National Livestock Show will also involve the meat processors as a number of the classes, especially in the Commercial Cattle section, are being sponsored by these companies. A review of the classes took place prior to the launch of the programme and this resulted in the classes now reflecting the changing requirements of the market place for our beef animals. The prize fund has also seen a very significant increase in these commercial classes and there should be very keen competition for the coveted rosettes and very attractive funds. An outline of the new competitions are as follows:
Dunbia All Ireland €3,000 Commercial Steer Championship
Open to Steers from 550kg to 700kg
Donegal Meats €2,000 Championship for the Beef Factory Animal of the Future
Open to Male and Female calves under 425kg
Kepak Traditional Beef Animal All Ireland Championship
Open to Hereford, Angus or Shorthorn Cross Male or Female under 660kg
Dawn Meats €2,000 Factory Heifer Championship
Open to heifers up to 660kg Animals must be under 30 months
Slaney Foods €2,000 Commercial Beef Pairs Championship
Open to Male and Female animals or Mixed Pair weighing between 500kg to 700kg.
The AIB National Livestock Show will feature Gold Medal Championships for the breed champions. The Gold Medals were introduced for the first time last year and have become the coveted prize in the livestock world in Ireland. The Parade of Champions and the presentation ceremony for the gold and silver medals which takes place at approx. 4.30pm in the livestock area, is one of the highlights of the show. The livestock breeders in Ireland and beyond regard a win in Tullamore as the pinnacle of success. An Irish and International team of judges decide the recipiants for the National Titles.
People who visit this show enjoy a completely different authentic cultural experience where fashion show, dog show, horses & ponies, pets and livestock all mingle with 650 trade exhibitors, which bring the latest gizmo’s for people to view, purchase and discuss the very latest technical developments in agriculture. A fabulous flower show, the best horticulture show in Ireland and many other events makes this a very special show.
Despite of all the doom and gloom, agriculture has bucked the trend, performing well despite the many challenges farmers and processors face. The show is a special place for the farming community, visitors, children, young & old gather to enjoy the country air and the very best of Irish agriculture. The entrants in the Inventions section continue to grow with entries this year coming from as far a field as Wales and Scotland.
For further details please contact the Show Headquarters on (057) 9352141. Email: firstname.lastname@example.org.