TULLAMORE Dew could be distilled in the town again if the local Chamber of Commerce is successful in enticing the brand's new owners back to the popular whiskey's original location. Scottish company William Grant recently bought the brand as part of a €300 million deal.
The whiskey now sells 650,000 cases a year making it the number two brand in the category behind Jameson. "The brand opens doors for us in Tullamore" said outgoing Chamber Preisdent Tony McCormack at a special meeting of local businesses on Monday night calling on the Town Council to reduce the Annual Rate Valuation.
"Tullamore Dew can help us as we seek to market our town as a place that has a real heritage of innovation and creativity. It is that very innovation and creativity that created the world class whiskey and those same traits will create a world class location for business in Tullamore," said Cllr McCormack.
He added that Grants had said they would be setting up a distillery to produce the whiskey and that Tullamore Chamber of Commerce would be doing all they could to ensure that this will happen in Tullamore its birthplace.