Beam completes €85,000 refurb of Kilbeggan Distillery Experience

Damian Moran

Reporter:

Damian Moran

Beam Inc. the owners of the Kilbeggan Distillery Experience visitors centre at the 256 year old Kilbeggan Distillery in Co Westmeath have completed a major infrastructure investment programme to enhance the visitor experience at the world’s oldest licensed distillery.

Beam Inc. the owners of the Kilbeggan Distillery Experience visitors centre at the 256 year old Kilbeggan Distillery in Co Westmeath have completed a major infrastructure investment programme to enhance the visitor experience at the world’s oldest licensed distillery.

The lion’s share of the €85,000 budget was used to completely remodel the Tasting Bar and Gift Shop areas within the distillery. Edinburgh based specialists Contagious were commissioned to design the new Tasting Bar and Gift Shop having experience of successfully delivering similar work for other spirits brands. Irish production company Johnston Shopfitters constructed the new installations.

Proof, Beam’s internal design company, carried out a rebrand of the distillery visitor experience. Offaly based Brosna Press produced all of the new printed and visitor information literature. Kilbeggan-based signage company Sheerin Sign Graphics Ltd was tasked with upgrading all external and internal signage at the distillery.

This latest investment in the Kilbeggan Distillery by Beam follows the completion of a €70,000 restoration project of the Distillery’s iconic Waterwheel last September.

Rachel Quinn, Global Brand Manager for Scotch & Irish, Beam, commented, “Over the last 18 months, Beam has made a significant investment in the Kilbeggan Distillery with the aim of creating one of the most interactive and visitor-focused attractions in the country.

In the past year, we have seen a 42 percent increase in visitors who have come to see Kilbeggan and the Irish Whiskey distillery process first-hand. We look forward to welcoming even more visitors to our centre in the future following these recent renovations that only further enhance the experience.”