Majority of Leinster women suffering in silence with embarrassing ‘tummy turmoil’

Almost half of thirty-something Leinster women (43%) are suffering in silence with embarrassing ‘tummy turmoil’, according to new research out today, by Kellogg’s All-Bran in conjunction with the All-Bran 5 Day Challenge.

Almost half of thirty-something Leinster women (43%) are suffering in silence with embarrassing ‘tummy turmoil’, according to new research out today, by Kellogg’s All-Bran in conjunction with the All-Bran 5 Day Challenge.

It appears over half of women questioned are experiencing regular symptoms of digestive discomfort, while almost one in five (18%) experience pain from digestive discomfort on a regular basis. However a surprising 53% of Leinster women don’t take anything to help relieve their distress. Twenty eight per cent of women surveyed believe that digestive discomfort is something they ‘just live with’.

With the All-Bran 5 Day Challenge, Kellogg’s aims to educate Irish women on the importance of incorporating natural wheat bran fibre into their daily diet, for more effective digestive health. Currently, 80% of Irish adults don’t get enough fibre in their diet*. With this in mind, Kellogg’s All-Bran has created a range of cereals, all high in natural wheat bran fibre.

This May, Kellogg’s is inviting the people of Ireland to take the All-Bran 5 Day Challenge and include natural wheat bran fibre in their diet for just five days to experience a difference.

Digestive discomfort can upset everyday life, with 34% of Leinster women surveyed saying that they avoid wearing certain clothes in case they look bloated. A further 15% said that they have gone on a diet in the past in an attempt to lose weight, only to discover that the issue was actually digestive. Thirteen per cent of survey participants even admitted that their bloating had been mistaken for pregnancy in the past!

General Practitioner, TV and radio broadcaster and author, Dr Nina Byrne, who launched the All-Bran 5 Day Challenge with Kathryn Thomas, said; “It’s alarming how many young women in their thirties see digestive discomfort as taboo and are letting their digestive health suffer by doing nothing about it. It can be as simple as making a few small steps like eating a wheat bran fibre rich breakfast cereal every morning, to hopefully put an end to all those embarrassing tummy traumas.”

The majority of Leinster women surveyed (72%) said that they would follow a simple straight forward diet, if it would improve their digestive problems. Fifty seven percent of Leinster women agreed that they have a desire to be more healthy, but can’t bring themselves to overhaul their entire diet.

Twenty six percent said that they would be too uncomfortable talking about their digestive problems with their partner or close friend, with 13% saying that it is not a very glamourous or ‘sexy’ subject to discuss.

This May, Kellogg’s will be travelling around Ireland with the All-Bran 5 Day Challenge Road Show. The All-Bran 5 Day Challenge Road Show will provide free private nutritional consultations and free product from the Kellogg’s All-Bran range.

Donna Byrne, Brand Manager for Kellogg’s All-Bran, said: “Interestingly, our research has found that the majority of Leinster women (75%) eat breakfast every morning, which is why we are asking them to take the All-Bran 5 Day Challenge as it is such a simple step to take towards improving your digestive health. As part of the challenge we are asking ladies of all ages to have a bowl of All-Bran- which is rich in natural wheat bran fibre - for five consecutive days, to see if they notice the difference. We are confident it will help them to feel revitalized inside and out.”

For more information about the All-Bran 5 Day Challenge, please visit www.allbran.ie.