UP to 50 or 100 new jobs could be created in Tullamore if local people kept their money in town.
That’s the message being highlighted in a new poster campaign launched this week by a group of local traders and business people.
“Your town, your choice, your money” is the catchy slogan on the posters which are now on display in shops and businesses throughout the town centre.
The posters play on the famous World War II US poster featuring Uncle Sam and the wording “Your country needs you”.
“Money spent in Tullamore keeps jobs locally,” said local business man, Christy Maye who is the author of the new marketing campaign.
Mr Maye, who has a reputation for thinking outside the box, said: “There is a lot to be done to revitalise the town centre but we have to start somewhere.”
The former Bridge House proprietor and the key figure behind the revival of Tullamore Show in the early 90’s said people needed to come up with new ideas to kick start the local economy.
Mr Maye is a member of the new retail committee, part of the Chamber of Commerce, which is charged with encouraging business into the centre of town.
The committee is chaired by Anne Starling and a number of initiatives are planned for the coming months.
These include a secondary schools competition aimed at selecting a suitable slogan to market Tullamore as a shopping and business destination.
Tullamore, like other towns the length and breadth of the country, has taken a huge hit during the recession and its main thoroughfares feature many closed premises.
“We’re in the middle of a recession like none other any of us has experienced,” said Christy Maye. He continued: “The fact is that if we all supported our local businesses and keep money in town it would make a huge difference to jobs and the economy.”
Mr Maye noted there was a lot of business going to other areas which could stay in Tullamore.
He also paid tribute to local firm, Jetprint which printed the new posters free of charge.
“Already the campaign has caught the imagination of retailers as we have being forced to get a second print run of the posters,” said Mr Maye.
Meanwhile, the Tullamore Community Christmas Lights Committee is holding a fund-raising race night in Hugh Lynch’s on Friday next, October 21.
The race night kicks off at 9pm and anyone who wishes to purchase a horse or be a jockey, trainer or owner can contact 087 9093214 or 086 06067881.
Race cards will also be on display in local shops and businesses.
The Christmas lights are a hugely important part of the festive season in Tullamore but cost a huge amount to erect, maintain and store each year.