Offaly designer reaches final of Persil Irish Fashion Awards

Damian Moran

Reporter:

Damian Moran

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This year sees the Persil Irish Fashion Awards celebrate their 15th year as one of the highest fashion bursary competition in Ireland.

This year sees the Persil Irish Fashion Awards celebrate their 15th year as one of the highest fashion bursary competition in Ireland.

Among the eight finalists for The Persil Irish Fashion Awards ’14 is 23 year old Amie Egan from Tullamore who is a tudent at NCAD.

Amie is a final year student that hails from a creative background with an interest in creating a story through design and fashion.

She commented, “in the coming years I aim to further develop my ideas about fashion, dress and clothing with the hope of establishing a unique identity and brand. In the future, I hope to complete a Master’s degree in Womenswear Fashion at the Royal College of Art in London. This prize money would certainly aid my success in this journey I am embarking on.”

The talented winning designer will receive €10,000 and the chance to have their creative outfit manufactured and sold in Dunnes Stores. The final will take place this September on TV3’s Xpose, offering all the finalists a wonderful platform to showcase their talent.

In conjunction with Persil small & mighty, the theme of this year’s competition is a Persil Play Date. The brief to students was to design and make an outfit, suitable for a fun day at the park being mindful that growing up is a messy business. Persil believes dirt is good for kids – as mixed with playtime adventures dirt can be part of the package. Laundry might not be fun, but Persil will take care of tough stains, so families can concentrate on the important stuff.

The designs needed to be casual, machine washable and durable. Hundreds of aspiring designers, from Ireland’s leading art and design colleges, submitted portfolios in January. From the wealth of creative entries, the judges had a difficult task. Persil has teamed up with leading Irish fashion designers Peter O’Brien and Carolyn Donnelly of Dunnes Stores as judges.

Carolyn Donnelly, commented, “the eight finalists were chosen on the basis of designing well thought out functional and exciting clothes for both mother and child. The thought process and inspiration behind each design was clearly illustrated in well executed and very creative workbooks. They designed to the brief, but in doing so managed to create some really innovative, clever, wearable and washable clothes, truly the mark of a good designer.”

The eight finalist’s outfits will be showcased in selected Dunnes Stores nationwide during September 2014.