Cadbury on the hunt for their Hero of the Future 2013

Cadbury Ireland recently kicked off their ‘Hero of the Future Awards 2013’ with the help of U21 stars, Niall Kelly (Kildare) and Robbie Smyth (Longford).

Cadbury Ireland recently kicked off their ‘Hero of the Future Awards 2013’ with the help of U21 stars, Niall Kelly (Kildare) and Robbie Smyth (Longford).

Niall and Robbie joined Uachtarán Chumann Lúthchleas Gael, Liam Ó Néill and Cadbury Hero of the Future judges Paul Caffrey and Dermot Earley to launch this year’s awards at Croke Park as the Cadbury GAA Football U21 All-Ireland Championship gets into full swing.

The Cadbury Hero of the Future initiative began in 2006 to recognise and highlight the skill and commitment of U21 footballers and Cadbury are once again looking for a winner. The winner is selected by public voting and adjudication from a panel of judges; Kildare Senior Footballer Dermot Earley, former Dublin Manager Paul Caffrey and TG4 journalist Micheal Ó Domhnaill.

The Cadbury Hero of the Future award winner will receive a specially commissioned bronze award and €1,000. In addition to these the winner’s club will also each receive a grant of €1,000. The winner will be announced at the end of the Championship and further details can be found on the Cadbury GAA Football U21 All-Ireland Championship Facebook page.

Speaking at the launch, Shane Guest, Cadbury Ireland Senior Brand Manager commented; “This is Cadbury Ireland’s 9th year as sponsor of the Cadbury GAA Football U21 Championship and each year it continues to grow. The U21 Championship has become an integral part of the GAA calendar and it offers fans the chance to see some of their current and future county stars in action. We are delighted to have as our panel of judges on board again this year.”

Also speaking at the launch, Uachtarán Chumann Lúthchleas Gael, Liam Ó Néill, said “The impact and excitement generated by the Cadbury GAA U21 Football Championship has been plain for all to see in recent weeks and this level of interest in early season championship football will not only continue but increase in the weeks and months ahead. Already we have had shocks as new teams with their own hopes and aspirations emerge and I look forward to following the remainder of what has been an excellent competition to date. I laud and acknowledge Cadbury for their ongoing support of this competition, a vital bridge for our young players, and I hope their passionate and creative promotion of what is a keenly followed championship will continue for many years to come.”

For more information about Cadbury GAA Football U21 Championship, find Cadbury GAA on Facebook www.facebook.com/U21GAAFootball and Twitter @CadburyU21