BMW launches new models at Paris Motor Show

Compelling aesthetics and outstanding efficiency are the hallmarks of the latest model range from premium carmaker BMW.

With the new models and vehicle concepts it is presenting at the 2010 Mondial de l'Automobile in Paris, BMW is demonstrating the logical continuation of its development strategy, underpinned by these two attributes.

Cars that arouse desire through their high-quality design and combine exceptional performance with unrivalled fuel economy and emission figures offer typical BMW driving pleasure that looks to the future, while also ensuring profitable growth for the company in the global markets.

The most recent result of the brand's current model offensive is the new BMW X3, whose world premiere counts among the highlights of the 2010 Paris Motor Show.

The new generation of the first Sports Activity Vehicle in this vehicle segment continues the success of its predecessor – which recorded worldwide sales of over 600,000 – with a product substance that has been optimised in every regard. The new BMW X3 enters the stage with a sporting and elegant design as well as the largest interior and greatest versatility in its class.

It further strengthens its lead in terms of agility, offers significantly improved comfort features and, thanks to BMW EfficientDynamics, boasts the most favourable fuel consumption and emission figures among all its competitors.

The successful market launch of the new BMW 5 Series Saloon and the new BMW 5 Series Touring demonstrates how the brand values of aesthetics, dynamics and efficiency can be skilfully combined to generate the utmost appeal in the upper mid range.

At the Paris Motor Show, additional engine options for both model ranges and, for the first time, the BMW xDrive intelligent all-wheel-drive system are being presented. In addition, there is the world premiere of the M Sports package, available for the Saloon and Touring versions of the BMW 5 Series range. Where the BMW 5 Series Gran Turismo is concerned, xDrive all-wheel drive likewise continues its advance: in future, it can be combined with all petrol and diesel engine options available for this model.


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