Fitzpatrick Garage Group, have been appointed as authorised main dealers for the Mercedes-Benz range of passenger cars.
The appointment, which has immediate effect, will see Fitzpatrick begin operation as main retail sales and after-sales service dealers for the luxury German carmaker.
The business will be based in new showrooms dedicated to Mercedes-Benz, located adjacent to their existing premises at Dublin Road in Kildare Town.
Established in 1951, the Fitzpatrick Garage Group has grown to become one of the largest and most successful motor retailing organisations in Ireland, with dealerships situated in Kildare, Naas, Carlow and Tullamore.
Founded by Jimmy Fitzpatrick, the group is now managed by his nephew, the current managing director Andy Fitzpatrick.
In becoming main dealers for Mercedes-Benz, the appointment rekindles a relationship which existed between the two organisations at a very early point in the Fitzpatrick Garage Group’s history.
As motor dealers in Kildare, along with a selection of other brands, the company had the distinction of representing the luxury car maker at that time.
In rejoining the Mercedes-Benz fold, the Kildare dealership is taking on the franchise at a time that many might argue is the most exciting in the Stuttgart manufacturer’s 126-year history.
Evidence of this can be found in the success that cars with the three-pointed star are achieving in markets both here and across the world, and also in the increasing number and pace at which new models are being introduced.
Latest model intro-ductions which will feature strongly in the dealership’s plans for 2013 will include the much-publicised and eagerly-awaited new A-Class – a model which has been designed for what might be termed ‘the iPad generation’, and which Mercedes-Benz believes will help them to access a new, younger generation of motorists.
Another newcomer on Fitzpatrick’s forecourts will be the glamorous and elegant CLS Shooting Brake – a model which brings estate car capacity and features to their already iconic CLS Coupé – and their impressive new diesel-powered E-Class Hybrid.
To underline the significance of their appointment and the role which Fitzpatricks hope to play in the future success of Mercedes-Benz in Ireland, their managing director Andy Fitzpatrick said, “joining the Mercedes-Benz network gives us the feeling of coming home again to a franchise that we were proud to represent during the first 25 years of our history.”
Responding, Mercedes-Benz chief executive in Ireland, Stephen Byrne said, “thanks to our rapidly expanding model range, Mercedes-Benz has ambitious growth plans that we are confident the appointment of Fitzpatrick Garage Group, with their presence in the highly populated and affluent Kildare area, will help us to achieve.”